Thursday, November 13, 2014

The Thanksgiving “Two Step Happy Meal”

When Mike Ellington President and CEO of Pinkies liquors first called me about helping him transform his liquor stores into Grocerants, I knew this niche was beginning to boom.  What I did not know at the time was just how much success and how far Ellington would take the concept. 

Success does leave clues and Pinkies based in San Angelo, TX made meal planning so simple it drove Same Store Sales in every department up double digits.  We have nick named it the “Pinkies Two Step Happy Meal”.  Here are the Two Step to Success at Pinkies Holiday Meals and sales success.

Step 1, customers purchase freshly prepared, high quality, foods from the Market @Pinkies. Step 2, customers pair the food with the Perfect Pinkies Beverage.  Thus the Pinkies Two Step.  All holiday meals are prepped, prepared in house and presented for Take-Out.   The Options include:

1. MEATS - fully cooked turkeys, oven-ready turkeys, Boar's Head® boneless hams, oven-ready Prime Rib.

2.  SIDES - cornbread stuffing, green bean casserole, spinach soufflé, corn pudding, sweet potato casserole, mashed sweet potatoes, mashed potatoes, broccoli rice casserole, cranberry sauce, giblet gravy.

3.  DESSERTS - whole pumpkin pie, whole pecan pie, whole buttermilk pie

Mike Ellington understands that holiday time is a family time and happy time.  Non-traditional fresh food retailers can find success within the Grocerant Niche. Edify you core business with Ready-2-Eat and Heat-N-Eat fresh prepared food.  Success does leave clues and step one is calling Foodservice Solutions®, ask for the Grocerant Guru™ 253-759-7869.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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