While legacy grocery stores continue to stock the pantry with
buy-one get-one or buy10 for $10 the customers continue to look for grocerant
niche fresh prepared Ready-2-Eat and Heat-N-Eat food via meals and meal
components that can be mix and matched into a perfect family dinner fast
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
It is no long just Foodservice Solutions® documenting the success
of the importance and sales that grocerant fresh food sales are ringing
up. In a new report titled Power of Foodservice at
Retail, sponsored by Hussman and The Shelby Report for FMI is now
joining in. Below are top 10 insights
buying habits, purchase motivations and preferences from the report.
1.
Focus on/optimize trip
conversion. While shoppers visit the store multiple times/week, shoppers
typically buy foodservice only once every 3 weeks. Cross-promote foodservice
with center store and other fresh departments within the store.
2.
Strive to be top of mind. When in a rush or
not in the mood to cook, retail foodservice is not on the radar of most
shoppers. Retailers need to treat their foodservice as its own business and
create “share of mind.”
3.
Maximize your share of
market. One-half of shoppers purchase grocery deli prepared at
outlets beyond their primary store. Increasing awareness of foodservice
offerings will serve to keep current customers at their primary store with
higher rings and margins.
4.
Leverage technology to
improve awareness of foodservice as a viable restaurant alternative. Shoppers
often use technology to help with meal plans. Making efforts to have retail
foodservice appear with restaurant options will open shoppers’ eyes to this
option.
5.
Connect with
shoppers using technology. Most shoppers are willing to
sign up to receive outreach about food service offerings, with email and text
being the shopper-preferred methods.
6.
Provide options for speed-focused
shoppers. These shoppers have interest in grab-and-go and heat-and-eat
options, along with the ability to order ahead and dedicated foodservice
checkout lanes.
7.
Provide options for nutrition-focused shoppers who
deemphasize price and speed but value customization. Along with healthy
options, transparency with respect to ingredients, quality and freshness are
important to these shoppers.
8.
Enhanced in-store amenities to
capture Millennials and urban shoppers. While less important than
price, speed or nutrition, Millennials and urban shopper place high importance
on amenities such as seating areas, free WiFi, table service, outside patios
and even entertainment.
9.
Targeted investment in expanded
variety matched to the core shopper can win
over shoppers at mealtime. While consumers want more options, the options need
to be matched to the core shopper. Customization is also important to many
shoppers, particularly frequent foodservice shoppers.
10.
Consider meal kits along with
made-to-order, self-serve buffets and grab-and-go to provide more time-saving
solutions. Store-developed meal kits are a natural extension for foodservice.
Invite Foodservice Solutions® to complete a
Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning
or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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