Monday, January 22, 2018

Packaging Drives Grocerant Fresh Prepared Food Sales

Foodservice Solutions® Grocerant Guru®, Steven Johnson contends that advances in packaging have driven incremental fresh food sales.  In fact demand for single-use disposable foodservice products in the United States is forecast to approach $226 billion in 2021. Johnson asks is your food portable?

Time starved consumers in search of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals, and meal components that can be bundled in a mix and match way as to create a personalized and customized family meal are driving demand according to Johnson. 

Eating-Out while Eating-In has become the norm for many as regular readers of this blog know.  Consumers are looking for speed and convenience in meal preparation according to Johnson. With the availability of new Apps for online ordering and delivery services its clear that this trend is just about to elevate itself to new highs.
Retailers serving grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components for takeout or delivery can create differentiation with branded unique packaging according to Johnson.

While customer migration is away from grocery store to new non-traditional fresh food locations it  is a shift away from shopping to fill the pantry for shopping for fresh food for immediate consumption and all food retailers are in a battle for a greater “share of stomach” according to our Grocerant Guru®.

Recenlty McDonald’s announced that it is moving to sustainable packaging. Consumers want their eating choices to reflect their values, and establishments want to meet their corporate sustainability objectives. As compostable, recyclable, and post-consumer products become more price competitive, they are quickly becoming an economical alternative to the traditional single-use foodservice product materials.

Retailers have more choice in packaging today ev
erything from Bio-based, renewable, and biodegradable materials derived from sugarcane (bagasse), corn (polylactic acid or PLA) and recycled newsprint (molded pulp) offer suitable alternatives to traditional cups, clamshells, dinnerware, and cutlery. Does you packaging have a ‘halo’ of better-for-you?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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