Wednesday, July 25, 2018

Biggby Coffee Expands Points of Distribution

Opportunities within the grocerant niche today are endless when it comes to driving top line sales and bottom line profits according to Steven Johnson Grocerant Guru®, at Tacoma, WA based Foodservice Solutions®. Consider Biggby Coffee’s new partnership with Guernsey Farms Dairy to roll out three Ready-2-Drink beverages inside Biggby locations as well as at select grocery stores.
The three new Ready-2-Drink beverage flavors are Caramel, Chocolate, and Slightly Sweetened cold brew and they have started to make their way into Meijer locations with plans to continue folding in other grocers. Guernsey Farms Dairy is based in Northville, MI and was an easy choice for the partnership due to their local ties, their family-owned structure, and of course, their award-winning milk.
Stephanie Schlichter, Best Sphere Director stated “Innovation is a BIGG part of our overall model and we were thrilled to be able to launch a competitive ready to drink product for our customers,”.. “Guernsey has an amazing product and the same family feel that our company embodies, so when we paired up with them it just felt like a natural fit!”
 Biggby Coffee also has an in-house Product Developer, Brandon Trudelle, who stated “We have many things in the works and launching ready to drink for the warmer months was an awesome accomplishment so far this year,” .. “Keep your eyes peeled for our future rollouts and don’t forget to visit your local Biggby Cofee to see what our awesome baristas can craft for you.”  Who is your company partnering with?  Where is your new electricity  to drive sales and customer relevance coming from?
The unique and eye-catching “milk container” packaging is due to the fact that the product actually moves down a dairy production line, but a lid was added so you can drink it on the go! They’re the perfect buy now and drink later option for a group event or a road trip! A fresh product with limited ingredients also means shorter expiration dates and less time sitting on a shelf in-store.
In case you did not know Biggby Coffee has over 270 cafes open or under contract across nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina, Wisconsin, Kentucky, Florida, and Texas. In 2018, Biggby Coffee launched an Area Representative Program and currently has 4 area representatives in 3 states.
So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
 So just what is your New Electricity? Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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