Sunday, July 29, 2018

Grocerant niche Fresh Prepared Foods Drive Sales Facts

Are you a retail foodservice company struggling to drive top line sales and bottom line profits?  Consumers have been showing you the way if you want to evolve with them.  Now just look at these numbers: “Fresh and perishable foods generated sales nearly 14 times as high as all online food and beverage sales this year, Nielsen notes in its June 2018 “Total Consumer Report.”
Regular readers of this blog know that grocerant niche Ready-2-Eat and Heat-N-Eat fresh food continues to be the platform consumers are adopting when they ask themselves, ‘What’s for Dinner’ according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
In the battle for what Johnson calls ‘share-of-stomach’ and ‘share-of-wallet’ consumers of all ages are migrating to Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  The simple fact is 83.7% of dinners served at home have at least one grocerant niche meal component according to Johnson.
Think about this Nielson found of the top-growing categories in terms of sales during 2017, prepared foods leads the pack, surging 139.5 percent over the prior year.  In second place: combo meals, also under the prepared food heading, with 68.9 percent growth.

Regular readers of this blog know that sales of food eaten away from home recently surpassed sales of food eaten at home for the first time, creating an increase focus on the battle for a larger ‘share-of-stomach’ according to Johnson.  With Chick-fil-A entering the meal kit niche grocery retailers must reposition what and how they are selling items for the dinner daypart or fast food restaurants will displace, disrupt, and destroy the existing grocery business model.
With access to an ample supply of the finest ingredients and enhanced culinary firepower, there are now 29 restaurants in the US for every grocery store. Need I say more? Restaurants understand what they are doing and are evolving grocery stores.
The convenience store sector over the past five years have had the highest growth in same store sales year over year than the grocery sector or the restaurant sector.  C-stores understand that the emergence of this food culture shift at the intersection of time, fresh food, and price.  One thing is clear consumer demand for Ready-2-Eat and Heat-N-Eat fresh prepared food shows no sign of letting up.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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