7 -Eleven understands that customer
facing branded products edify the local stores relevance, driving repeat
visits, increasing visit frequency, and garners a larger share of stomach
according to Steven Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®.
Johnson stated “7-Eleven continues
to expand its grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food offerings,
expanding Value, Convenience, and the branded Experience all
while leveraging one of the hallmarks of the grocerant niche, mix & meal
bunding.
In a new format, described by 7-Eleven as
a “real-time, experiential testing ground, the new Evolution Stores house a
Laredo Taco Company restaurant offering tacos served on flour tortillas made
from scratch daily plus a fresh salsa bar. Yes, its own branded restaurants as regular
readers of this blog know.
Guest can get made-to-order specialty
drinks served up in a full-service beverage format, including hot coffee drinks
like flavored lattes and mochas as well as customized cold drinks such as
smoothies, agua frescas and cold brew coffee.
Chris
Tanco, executive vice president and chief operating officer at 7-Eleven stated “These
new stores are invaluable learning labs, where new concepts are tailored to
meet the needs of the communities they will serve from sunny southern
California to the fast-paced world of the East Coast," We will continue to
evolve based on customer feedback and we look forward to creating the next
generation of convenience together."
Battle for Share of Stomach
So, what all can you find at the new
stores? Well, branded beverages, snacks, food, groceries, over-the-counter
drugs and non-food items, in addition to Laredo Taco Company,
the 7-Eleven Evolution Stores will offer an assortment of exclusive products,
services and features customized to the neighborhoods and customers they serve:
1.
Made-to-order specialty drinks that give
customers the option to customize their drinks in a full-service beverage
format including custom hot coffee drinks like flavored lattes, mochas and more
as well as custom cold drinks like smoothies, aguas frescas and cold-brew
coffee.
2.
Self-serve specialty coffee drinks with
the addition of touch-screen machines that brew custom hot coffee drinks like
lattes, cappuccinos, espresso shots and more in just seconds.
3.
Novelty beverages on tap that dispense
cold beverages like tea, cold brew, kombucha, nitro cold brew, flavored drinks
and more.
4.
Cold treats bar with multiple frozen
yogurt and ice cream that can be swirled to create new flavors with multiple
toppings.
5.
Cookies, croissants and pastries baked
fresh in store daily.
6.
Mobile Checkout: Customers can skip the
checkout counter and pay for their purchases via the 7-Eleven app and
accompanying 7Rewards loyalty program.
7.
NOW Delivery App: 7-Eleven’s on-demand
delivery app allows customers to achieve convenience like never before and have
their favorite items like fresh food, beverages, snacks, groceries and
household products delivered straight to their door
8.
National brand electronics such as
tablets and Bluetooth headphones available for sale from a secure, self-serve
kiosk.
9.
On-the-go beauty with expanded skin care,
makeup and other health and beauty items.
10. “The
Cellar,” an alcove dedicated to an expanded selection of wines and craft beers,
with a nearby growler station that features a rotating selection of local craft
beer, cider and ales on tap. Washington D.C. store will not include The Cellar.
For
international corporate presentations, regional chain presentations, local
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all. For more information visit www.GrocerantGuru.com , www.FoodserviceSolutions.us or call
1-253-759-7869
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