Friday, March 27, 2020

Virtual Restaurant Group: A New Look for Restaurant Growth

Understanding the intricacies of expanding a restaurant brand today is almost impossible. Simply trying to stay afloat is a too tough for many chain restaurant operators.  There is one company that wants to fill the gap left by those stifled with an outdated business model according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  That company is The Absolute Brands.
This new restaurant group is comprised of Dog Haus and eight unique concepts. Each new brand will operate at virtual kitchen locations, which are delivery-only, and will offer delicious new items that are off-shoots of Dog Haus’ signature menu.
In response to the impact that mandatory closures have had on restaurants across the nation, several brick-and-mortar Dog Haus locations will serve three of these concepts for pick-up and delivery only in the coming weeks:
Bad Mutha Clucka—Crispy or Nashville Hot? No matter the style, the unforgettable taste of Bad Mutha Clucka’s chef-driven chicken sandwiches, and crave-able wings—made with 100 percent all-natural, vegetarian fed and antibiotic-free chicken—topped with the best ingredients possible and served on grilled King’s Hawaiian sweet rolls, as well as some delicious sides, will have you crowing for more. Plus, you can order the Karaage Kid—inspired by Japanese karaage chicken. This is Dog Haus’ best-selling limited-time item of all time.
Plant B—Plant B makes going beyond meat easy with great tasting, sustainable plant-based proteins, premium toppings and delicious sides. It’s impossible not to like Plant B’s chef-driven burger and sausage creations that make animal meat green with envy. Plant to eat one today.
Bad-Ass Breakfast Burritos—Get a dropkick to the face any time of day with a bad-ass breakfast burrito. Whether you have some early-morning cravings or late-night munchies, you can chow down on expertly rolled soft flour tortilla burritos, filled with premium meats ranging from bacon and pastrami to gourmet sausages with crispy potatoes, cheese and perfectly cooked eggs. Pair that with our addicting sauces and you’ve got yourself a bad-ass meal.
To add to the excitement, The Absolute Brands is providing fans with an all-new burger concept at virtual kitchen locations:
Freiburger—Want bigger, better burgers made with perfectly cooked patties and premium ingredients? Freiburger does it right. It uses certified humanely raised, vegetarian fed, hormone- and antibiotic-free 100 percent genetically tested Black Angus beef from Creekstone Farms. Then we top it with the best ingredients available, and serve it up to you on grilled King’s Hawaiian sweet rolls. And if meat isn’t your thing, Freiburger offers plant-based patties from Impossible Foods.
The Absolute Brands will soon announce the remaining four brands—its new breakfast, salad, pastrami and quesadilla concepts. In addition to the new brands, The Absolute Brands will introduce pop-up concepts for seasonal happenings and chef collaborations.
Dog Haus Partner Hagop Giragossian stated “At Dog Haus, we are unlocking the box on what you can do within the typical four walls of a restaurant,” … “We believe it is extremely important to capitalize on delivery by maximizing the use of virtual kitchen spaces. We also believe in the positive direction virtual kitchens are headed and see a bright future in this space as we launch these new concepts where we can test popular items. Ultimately, our end goal with virtual kitchens is to reach wider audiences with our acclaimed, innovative menu items.” Is it time to evolve your business model?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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