Monday, March 23, 2020

Restaurant Sector: Grocerants are the next new Normal

At the intersection of get me out of the house and What’s for dinner, consumers seeking solutions to how to feed the family. Many are afraid of stepping outside, many others are leery of what germs are on the packaging, delivery item, and payment methods. For 80,000,000+ restaurants are closed and many of those may never reopen even if this only last 4, 6, or 8, more weeks.
Foodservice Solutions® Grocerant Guru®, Steven Johnson based in Tacoma, WA believes that there is a huge opportunity for independent restaurants and chain restaurants to evolve their current business model, with long-term relevance, focusing on grocerant niche Ready-2-Eat and Heat-N-Eat meals and meal components with mix & match product bundling.
The grocerant niche has been the undercurrent of global foodservice growth for 19 plus years according to Johnson. Three key elements that continue to expand in importance for consumers are the fact consumers are looking for value both dollar value and time savings, convenience they want options and new points of distribution, experience means no extensive cooking or clean-up.
Restaurants that evolve with customer relevance touchpoints will make a Huge Comeback.  Consumers are becoming claustrophobic and will need an outlet to socialize and within the options those garnering the most success will have branded, craveable, grocerant niche mix & match product options according to Johnson.
In 2020 very few like cooking and being FORCED to wash dishes and clean up daily.  Branded restaurants will come back with SPECIALS to drive people back. Restaurants that want to keep those customers coming will start today thinking about how they can best evolve their business model and customer touchpoints. Are you looking a customer ahead?
While grocery stores are selling untold cases of canned food to consumers much of it will sit on the shelves in consumer homes slowing sales in grocery stores.  The simple fact is Non-traditional fresh food ‘grocerant’ retailers with drive growth over the next 10 years, outpacing that of the legacy both restaurants and grocery stores. 
Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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