Sunday, March 29, 2020

Seoul Taco Evolving Business Model think GROCERANT

Fresh Food with Flavor sells fast and Seoul Taco understands the undercurrent driving customer migration and brand adoption and wants to garner incremental customers, top-line sales and bottom-line profits while driving its brand forward according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
David Choi the innovative chef and owner of Seoul Taco is expanding offerings at all locations to include grocery items and meal kits positioning his operation in the middle of the grocerant niche. Seoul Taco in Illinois and Missouri now carry a variety of pantry staples for pick-up and delivery, including tortillas, dairy products, eggs, and more. Seoul Taco is also selling pre-packaged meal kits of the brand’s signature menu items, thus time starved, flavor seeking consumers and ‘kill tow birds with one stone’ so to speak.

Battle for Share of Stomach

Offerings serve up to four people, and include:
·         Gogi Bowl Meal Kit: Choice of protein, choice of rice, gochujang pepper paste, Korean salad mix, green onions, carrot, and eggs (to be cooked at home)
·         Burrito Meal Kit: Choice of protein, kimchi fried rice, carrots, green onions, Seoul sauce, wasabi sauce, sour cream, Korean salad mix, and flour tortillas
·         Taco Meal Kit: Choice of protein, Korean salad mix, Seoul sauce, green onions, sesame seeds, and corn tortillas
Meats marinated with the brand’s signature sauces are also available by the pound for guests to cook at home. Seoul Taco is also stocking Asian specialty food items, including rice, spices, and sauces. Seoul Taco is also offering the brand’s entire menu for pick-up and delivery. Evolving the restaurants business model simple makes sense.  What is your brand doing to drive top line sales and bottom line profits?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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