Saturday, March 28, 2020

Non-Traditional Fresh Food Success Whitsons Culinary Group Stands-Out

Does your restaurant, service deli, or convenience store food menu, meals, and meal components offering’s look more like yesterday than today? Are you having a difficult time figuring out, just how you can drive growth, while offering meals that look like yesterday? Stop doing that. 
It’s time to evolve your business model to look more like a grocerant and garner incremental success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
If you are ready to stop practicing brand protectionism, and start looking a customer ahead, Johnson suggest you take a look at some meal and meal components that have customer relevance, kids like today, (Note: if they like them now they will like them in five years) then Johnson suggest you look at: Simply Boxed grab-and-go meal combos from Whitsons Culinary Group.
Simply Boxed are fully reimbursable school breakfasts and lunches packaged with added relevance as they are 100% plant-based, compostable containers and designed to speed up lines in elementary, middle and high school cafeterias. Ok, selling fresh food for kids that is ‘better-for-you’ and better-for the environment seems like a no-brainer.  Well if that is the case why are you not doing it?
So, when Whitsons Culinary Group first rolled out its Simply Boxed grab-and-go school meal program last fall it was clear kids like it.  Now Whitsons, has it in some three dozen districts, serving all grade levels from kindergarten to senior high school.

Handheld food for immediate consumption still rules the day; the Simply Boxed Belgian waffle bites were a surprisingly big hit in the program’s pilot phase, showing a taste among students for breakfast-at-lunch type offerings.
Reports of the that the pilot phase yielded a couple of surprises such as the popularity of the Belgian waffle bites as a cold brunch-for-lunch option, along with a vegan pack centered around hummus, a protein pack and, perhaps inevitably, the pizza pack.
While the company is still gathering and analyzing data and can’t offer specific numbers on sales companywide, anecdotal evidence suggests that Simply Boxed has helped to boost meal participation as well as customer satisfaction by reducing service times and lunch lines.
Once again, we ask do your meal options look more like yesterday than today’s fresh food success offerings? Is your brand expanding points of distribution?
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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