Monday, March 9, 2020

Chefs, Restaurateurs, and Entrepreneurs Now is the time to open a Virtual Restaurant

At the intersection of the consumer and the never ending question What’s for Dinner is a technology platform that will enable you to create a virtual restaurant / ghost kitchen in less than 30 days, driving top-line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Why now? Let’s look at some facts:
1.       2020 Grocerant ScoreCards found 83.1% of consumers don’t know what’s for dinner at Noon, and 61.7%,
3.       41% of shoppers said they buy prepared foods on impulse,
4.       Dinner has the highest amount of prepared food buys with 79% of respondents making purchases for that meal,
5.       Lunch comes in at 77% and breakfast at 62%.
Tired of cooking for some one else? Now you can start your own branded restaurant without having to sign a high price lease for space in a strip-center or a mall-pad. Do you have one restaurant but want to grow?  You can now expand within you current four-walls via a virtual restaurant with very little cost all driving incremental income while reducing your current overhead. 

Changes in the restaurant industry are structural not cyclical according to Johnson. McDonald’s, Burger King, are now delivering meals and meal components, joining the likes of Starbucks, Olive Garden, Denny’s, and many more.  You can now do it as well. Don’t get stuck in a long-term lease that cost to much and you can’t get out of.  Now it the time to open a virtual restaurant.  
Here is how: by using the Virtual Restaurant Accelerator, which offers a license for a TWO HENS delivery-only location. TWO HENS is a specialty delivery-only brand offering all-day breakfast prepared in scratch kitchens serving farm-fresh eggs, fresh produce, breads, meats, and sustainable fair-trade coffee. 
It fast as the TWO HENS license includes a complete package of 'done-for-you' services including:
1.       Creation of a custom website and social media pages,
2.       Set up and launch of each TWO HENS on third-party delivery platforms,
3.       Six months of professional social media marketing and promotions management,
4.       A comprehensive training program.
Yes, there is a charge but the cost is in my minds-eye very competitive, close to good. The TWO HENS monthly license fee is $249. Each licensee makes a one-time marketing contribution of $199 towards the restaurant launch and gives VRC a temporary 18 percent split of sales during the six months of professional services. The Accelerator™ has no minimum capital requirements, upfront investments, monthly marketing fees, or other charges. 
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant/


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