Panera
understands why its sales are slow on Sunday’s, most of the urban core where
stores are located office are closed.
Foodservice is not complicated according to Steven Johnson Grocerant
Guru® at Tacoma, WA based Foodservice
Solutions®.
If a
brand the ilk of Panera wants to drive top-line sales and bottom-line profits
they have to expand their reach into non-traditional hours of operations.
Sunday is a perfect focus the bakery café chain to focus on driving new electricity
into the brand. The best way to do that is with a new partnership according to
Johnson.
Today
at Panera there is a new type of You Pick Two from Panera…in
the form of a free to play pool available now on DraftKings.
You
know that today nothing says Sunday Gamedays more than delicious food, and
Panera knows delicious food so this football season, they are teaming up with
DraftKings to host a contest series where users have a shot to win free Panera
for a year –in the form of $1,200 in gift cards – and $45,000 in cash
prizes.
Yes,
that’s right. Panera is jumping into Sunday Football this year and
collaborating with digital sports entertainment and gaming company, DraftKings,
to launch the “Panera You Pick Two Football Challenge.” This partnership marks
Panera’s first fantasy sports collaboration as the brand looks to inspire
football and food fans.
The
exclusive, free-to-play nationally available prediction contest will take place
over the course of nine Sundays throughout the regular season, it started on
Sunday, October 8. Customers can play free for a shot at a share of $5K cash
prizes every week and free Panera for 1 year, in the form of $1,200 in gift
cards, awarded to the first-place winner of each contest.
Inspired
by Panera’s
You Pick Two Menu, a fan-favorite offering that lets you mix & match you
order for a combination of two entrees, players will predict the outcomes of
questions highlighting dynamic duos on the gridiron from the day’s 1PM and 4PM
games to score points and win prizes. Panera and DraftKings will challenge fans
to pick topics such as which duo accumulates the most points, has the most
yardage, and many other game-day outcomes.
Is your brand is searching for the new
electricity to help drive the brand forward. So,
just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson
stated “that in my minds-eye the new electricity must be very efficient for the
supply and includes such things as fresh foods, free food / sampling,
beer, developing brands, unique urban clothing, grocerant
positioning, Fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®
Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice Solutions®
of Tacoma WA is the global leader in the Grocerant niche visit us on our social
media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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