Saturday, October 14, 2023

Panera Gambling on Catering to Drive Sunday Sales


Panera understands why its sales are slow on Sunday’s, most of the urban core where stores are located office are closed.  Foodservice is not complicated according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

If a brand the ilk of Panera wants to drive top-line sales and bottom-line profits they have to expand their reach into non-traditional hours of operations. Sunday is a perfect focus the bakery café chain to focus on driving new electricity into the brand. The best way to do that is with a new partnership according to Johnson.

Today at Panera there is a new type of You Pick Two from Panera…in the form of a free to play pool available now on DraftKings

You know that today nothing says Sunday Gamedays more than delicious food, and Panera knows delicious food so this football season, they are teaming up with DraftKings to host a contest series where users have a shot to win free Panera for a year –in the form of $1,200 in gift cards – and $45,000 in cash prizes. 

Yes, that’s right. Panera is jumping into Sunday Football this year and collaborating with digital sports entertainment and gaming company, DraftKings, to launch the “Panera You Pick Two Football Challenge.” This partnership marks Panera’s first fantasy sports collaboration as the brand looks to inspire football and food fans. 

The exclusive, free-to-play nationally available prediction contest will take place over the course of nine Sundays throughout the regular season, it started on Sunday, October 8. Customers can play free for a shot at a share of $5K cash prizes every week and free Panera for 1 year, in the form of $1,200 in gift cards, awarded to the first-place winner of each contest. 

Inspired by Panera’s You Pick Two Menu, a fan-favorite offering that lets you mix & match you order for a combination of two entrees, players will predict the outcomes of questions highlighting dynamic duos on the gridiron from the day’s 1PM and 4PM games to score points and win prizes. Panera and DraftKings will challenge fans to pick topics such as which duo accumulates the most points, has the most yardage, and many other game-day outcomes.

Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®


Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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