Tuesday, October 3, 2023

Sweetgreen Edifies Customer Relevance with Technology


Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks that Sweetgreen is elevating its partnership with consumers via its Sweetpass in a way that will drive new electricity into the brand and its customer base. So, Sweetgreen continues to expand its free Sweetpass loyalty program with a new feature that allows fans to get exclusive offers and redeem rewards in-store.

Paying attention to your customers is important and Sweetgreen is simply responding to the No. 1 request from loyalty program customers, members of Sweetpass and Sweetpass+ can now earn & redeem rewards in-store when paying at check out. 

Sweetgreen cofounder and Chief Brand Officer, Nathaniel Ru, stated, "Our customers are the heart of our business. With nearly 50 percent of Sweetgreen customers purchasing in-store, we are excited to offer the best of our rewards across all our owned channel”…. "Starting today, our loyalty program works on all in-store orders, driving unmatched value, customer experience and savings with the simplicity of in-person scanning."

Here is How to Earn & Redeem Rewards when you order at Sweetgreen

Unlocking this new feature as a loyalty member is easy:

·         Open the Sweetgreen app, select "start challenge" under the loyalty tab at the bottom of the screen. 

·         Tap "Scan" to access the QR code and scan at the cash register to begin earning towards the selected challenge.

·         When scanning the QR code to redeem, eligible perks or rewards will be automatically applied to a loyalty member's order after they scan. Members who have multiple rewards can select which one to redeem. 

·         Pay for the order with the preferred contactless or physical payment method.


To celebrate the launch of this feature, Sweetpass members can get a free beverage, bag of chips or crispy rice treat with a minimum purchase of $9.95 (calculated before taxes, tips, additional fees and excluding any credits) when they scan the QR code in stores from September 26 through October 1.

Experience Sweetpass rewards: 

The Sweetpass program is designed to benefit every customer at Sweetgreen. Upon joining Sweetpass, Sweetgreen's free loyalty program, customers can enjoy personalized "challenges" as well as access to menu items that will be exclusively available to Sweetpass members. 

Sweetgreen lovers can also upgrade their Sweetpass membership to Sweetpass+, where they will sweet benefits for $10 per month:

·         Perks: Enjoy $3 off daily Sweetgreen orders

·         Merch & Experiences: Be the first to know about limited edition merch drops and exclusive experiences 

·         Support: Receive priority support on your order, ready to assist with any inquiries or concerns


Customers can also stay up to date on Sweetpass rewards and challenges, including free Sweetpass+ trials, taking place throughout the year through the app and Instagram, and by signing up for Sweetgreen's newsletter on the company's website.

Is your brand is searching for the new electricity to help drive the brand forward. So, just what is your brands new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, free food / sampling, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  Consumer like Eating-Out when Eating-In. It’s time to call the Grocerant Guru®

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment