Sunday, October 15, 2023

Rite Aid Targets Sprouts, Earth Fare, and Whole Foods


In a never ending battle for share of stomach Rite Aid is targeting the ‘better-4-you’ space and it’s preminmum profit subset of ‘better-4-you’ snacks.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “Rite Aid is right on, cherry picking the preminium profit sub-category of ‘better-4-you’ snacks.

In case you did not know, Ello Market is a private label snack line at Rite Aid that is focused on healthy eating will garner customers from customers who vist Whole Foods, Sprouts Farmers Market, and Earth Fare.

Taking the lead from the Dollar store sector at successfully cherry picking the grocery store sector, now Rite Adi is doing the same thing to the ‘better-4-you’ grocery store sector.

Rite Aid has divided the new private label ‘better-4-you’ line into categories – Core, Better for You, and Indulgent. Products include “healthy snacks, pantry essentials and indulgent treats,” according to a release from Rite Aid.

So, actual products include things like savory nuts (pistachios and dry roasted peanuts), assorted sweets (chocolate almonds, peach rings and gummy butterflies), as well as trail mix varieties including Protein Trail Mix and Probiotic Trail Mix, and other kitchen items like honey and spices.

Pamela Kohn, SVP, chief merchandising officer at Rite Aid, stated, “We’ve been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers”.  According oi Johnson snacks are profitable, ‘better-4-you’ snacks are even more profitable.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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