Wednesday, October 18, 2023

Domino’s Customer Focused ‘Emergency Pizza’


Can’t wait for your next paycheck. Did you have to spend more money on gasoline then planned? Did the dog eat your homework? It does not matter.  Domino’s Pizza is thinking about you and your next emergency. 

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Domini’s Pizzas marketing team is focusing on its customers and it’s messaging this fall is spot on.

You have all hear the old adage, when life gives you lemons, well now when it does Domino’s gives you free pizza. Its true!

So, Domino’s Pizza, the largest pizza company in the world, is introducing Domino’s Emergency Pizza: a program that offers a free medium two-topping pizza to customers to use whenever they need it most.

Kate Trumbull, Domino’s senior vice president – chief brand officer, stated, “Perhaps you burned dinner, the power went out or maybe your in-laws just dropped in without notice – whatever your emergency situation, Domino’s believes a free pizza can make anything better,” … . “Why did we launch Domino’s Emergency Pizza? With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point! The hardest part may just be deciding when to use your Emergency Pizza!”

So, any Domino’s customer who places a qualifying online order can earn an Emergency Pizza from now through Feb. 11, 2024. Customers can then redeem it from their Domino’s Rewards account. Domino’s recently launched Domino’s Rewards, its new and improved loyalty program, which gives members even more opportunities to earn and redeem points, as well as exclusive access to member-only deals like Emergency Pizza.

How to Earn and Redeem a Domino’s Emergency Pizza

·         Place a delivery order online, or a digital carryout order of $7.99 or more. Customers will automatically earn a Domino’s Emergency Pizza after the order goes through.

·         To claim their Domino’s Emergency Pizza, customers must sign into or join Domino’s Rewards within seven days.

·         They should then visit the “My Deals & Rewards” page under their Domino’s Rewards account to redeem their Emergency Pizza within 30 days.

Domino’s Emergency Pizzas are not valid for redemption on Oct. 31, Dec. 31 or Feb. 11. A Handmade Pan Pizza may be redeemed for an additional charge.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation, and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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