Grocerant Guru® Restaurant Discontinuity Continues to Persist

 

At the intersection of What’s for Dinner, restaurant customer trial, cooking from scratch at home, and time is a new level of consumer discontent according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. What are some of the new stumbling blocks?

1.       Drive-thru’s are too SLOW.

2.       Don’t know how to cook ‘trendy’ flavored foods.

3.       Legacy Chain Restaurants Lack of Innovation

4.       You have to walk through five aisles to find three items in a grocery store.

There are few of our readers wondering; Why did the restaurant owner go to therapy? To get help with their “plate” addiction. Regular readers know that ‘Handheld Food for Immediate Consumption’ is now that mainstay in consumers life.

a.       Recent Grocerant ScoreCards found 82.3% of consumers don’t know what’s for dinner at Noon, and 61.8 % don’t know what’ s for dinner at 4PM.

b.       68.2 % of consumers would order alcohol with a meal or meal components from a restaurant if available when ordering.

c.       Roughly 63.7% of consumers purchase prepared food items from a retail location at least three times a month.

d.       79.6% all dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 66.6% have two meal components per day.

e.       When asked if they wanted to cook dinner from scratch or assemble dinner from fresh meal components 91.3 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 83.4% chose meal components.

f.         Seventy-three percent of retail prepared food purchases are taken to go

g.       88.2 % of consumers prefer hand held food over sit-down meals with a knife and fork

Restaurant discontinuity continues disrupt branded chain restaurant templets.  Grocery stores that focus on Ready-2-Eat and Heat-N-Eat fresh food are garnering the attention of everyone. They are the ones garnering new consumers. So, let’s look as see just who they are:

There are many popular grocerants across the United States. According to a survey by Newsweek, Wegmans is the best grocery store in America, scoring 92.25 points overall . Other popular grocerants include:

1.       Central Market: A Texas-based grocerant that has been rated highly for customer satisfaction by Consumer Reports 

2.       Heinen’s: A Midwest-based grocerant that has been rated highly for customer satisfaction by Consumer Reports 

3.       Gelson’s Markets: A Southern California-based grocerant that has been rated highly for customer satisfaction by Consumer Reports 

4.       Market Basket: A Northeast-based grocerant that has been rated highly for customer satisfaction by Consumer Reports 

5.       Sprouts: A grocerant that has been rated highly for customer satisfaction by Newsweek 

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.