White Castle Valentine’s Day Sales Success

 

If success does leave clues and it does White Castle has found the way to edify its relationship with customers for life.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “White Castle customer focused marketing is interactive and participatory garnering  buy-in that can last a life time.”   

If you have not made your Valentine’s Dinner reservations yet, you just might want to join the throngs of couples that will be enjoying dinner at one of the 300 White Castle restaurants this coming Valentine’s Day.

Here is their story; “There are plenty of ways to celebrate Valentine’s Day, but few are as special and memorable as spending the holiday at White Castle. The fast-food pioneer will again be hosting its annual Valentine’s Day Dinner — a beloved tradition that started in 1991 — on Feb. 14 from 4 to 9 p.m.

Reservations will be accepted at more than 300 participating Castles beginning tomorrow at OpenTable.com.

Valentine’s Day is a one-of-a-kind event at White Castle. On this day, participating White Castle restaurants become “Love Castles,” transforming their dining rooms into fine dining establishments. Guests are treated to hostess seating, tableside services and festive décor befitting the holiday of love. Couples, friends and families are all welcome. Each year, tens of thousands of people celebrate Valentine’s Day at White Castle.

“Celebrating Valentine’s Day at White Castle has become a tradition for hopeful romantics and Slider enthusiasts alike,” says Jamie Richardson, vice president at White Castle. “We look forward to opening our doors once again to romance and fun and making this Valentine’s Day another one to savor.”

Cravers can find their closest participating Castle by visiting OpenTable.com and searching for reservations on Feb. 14 at White Castle.

The “Love Clutch Collection” shareable meal available on Valentine’s Day

Valentine’s Day is all about sharing the love, and White Castle is making that easy to do with its new Love Clutch Collection. This limited-edition packaging, available Feb. 9 through 18, includes 10 Cheesy Sliders, 20 Chicken Rings and a sack of fries. So, whether celebrating at home or in a Castle, it’s easy to share the goodness of White Castle with friends, family and other loved ones.

“Nothing says ‘I love you’ like the Love Clutch Collection,” Richardson says. “It’s a recipe for unforgettable moments with people you hold close.”

Cravers will fall head over heels with White Castle’s Valentine’s Day merch

Forget the chocolate and roses. This Valentine’s Day, say “I love you” with something truly unique: exclusive White Castle-branded merchandise with a Valentine’s Day theme. The collection features the following items, all available on White Castle’s House of Crave, an online store featuring a wide assortment of White Castle-branded items. 

·         Love Castle Robe: The almost-too-magical-to-touch magenta robe featuring a red belt is perfect for lounging and relaxation on Valentine’s Day and every other day of the year.

·         Love Castle Sunglasses: These heart-shaped glasses are the perfect accessory piece for your date-night attire.

·         White Castle T-shirts in two different designs: The Love Castle Candy Tee and the Love Castle Crave Tee crew neck shirts allow you to wear our heart on your sleeve.

CraverNation loyalty program has deals for Valentine’s Day and more

White Castle’s CraverNation loyalty program app is easy to download and free to join! Members can check the app for special Valentine’s Day deals. New members get a free Original Slider Combo meal. And now, CraverNation offers delivery right in the app with a low flat fee, giving customers the best value on their orders any day of the year.”

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information.