There is no doubt it cost
a lot to go out to eat at fast food restaurant, fast casual restaurants and
full-service sit-down restaurants. That’s a problem for the
restaurant industry according to Steven
Johnson Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
Some new research insights
on how the culinary interests of younger generations are shaping the food
industry, particularly in the realm of hand-held foods. The latest Y-Pulse Youth Lifestyle
Monitor report reveals that more than half of 8- to
18-year-olds relish the opportunity to prepare meals for their families, a
testament to their growing culinary confidence. Think about
that? Is the restaurant sector losing the next generation of
restaurant dinners?
Hand-held foods, with
their convenience and variety, are playing a pivotal role in engaging Gen Z
customers. These foods cater to their desire for creativity, personalization,
and exploration of diverse flavors. They're not just consumers; they're
becoming discerning diners, self-assured cooks, and even influencers in today's
food culture.
The report highlights the
significant influences shaping these young food enthusiasts' perspectives,
including food media, chefs, food and nutrition professionals, and parents. It's
fascinating to see how today's food-savvy millennial moms are inspiring a new
generation of kids who are confident in cooking and critiquing food.
Cooking is increasingly
seen as a form of creative expression moms enjoy cooking and being creative
with ingredients in the kitchen. They welcome recipes but prefer those that
allow them to put their own spin on dishes. This creativity extends to their
children, with more than half reporting that they enjoy cooking for their
family.
Entertainment is also a
powerful educational tool. More than half of K-12 kids watch the Food Network
and "Tasty" style videos for entertainment. They're not just passive
viewers; they're actively trying to recreate the meals they see on these
platforms. Social media platforms are brimming with cooking shows hosted kids,
focusing on simple and fun recipes that children can easily follow and recreate
at home.
Young consumers are also
engaging in culinary criticism as a form of conversation. They're exploring
flavors, reviewing food venues, and sharing their experiences and opinions on
social media platforms. This trend is particularly pronounced among 15- to
18-year-olds, with 62% reporting posting about their restaurant experiences.
Successful food industry
professionals understand the importance of engaging these discerning young
tastemakers. From school nutrition to senior dining, they're creating events
designed to encourage families and grandchildren to visit and share
experiences. Hand-held foods, with their inherent appeal to younger
generations, are likely to play a significant role in these initiatives.
Just think about, the rise of culinary interest among younger generations, coupled with the popularity of hand-held foods, is driving customer engagement in exciting new ways. As the Grocerant Guru®, I look forward to seeing how these trends continue to evolve and shape the future of the food industry and if they will continue to drive customer migration from sector to sector
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For
international corporate presentations, regional chain presentations,
educational forums, or keynotes contact: Steven
Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert, and public speaking will leave success clues for
all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869
For
international corporate presentations, regional chain presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert, and public speaking will leave success clues for
all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call
1-253-759-7869
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