Once again, the Steven Johnson Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®
has his view on the value that speed of service has in the minds-eye of the
consumer. While self-serve kiosks have become increasingly common, mobile and
online ordering platforms offer a range of advantages that make them the
preferred choice for many customers. Here's why:
1.
Convenience at Your
Fingertips: Mobile ordering allows you to place
orders from anywhere, at any time, using your own device. No need to navigate a
kiosk or wait in line – simply browse the menu and submit your order at your
own pace.
2.
Bye-Bye Lines: Kiosks can still lead to queues, especially during peak
hours. Mobile ordering lets you bypass these lines entirely, saving you
valuable time and frustration.
3.
Accuracy You Can
Trust: With mobile ordering, you can
meticulously review your selections and make any necessary changes before
submitting your order. This reduces the risk of errors and ensures you get
exactly what you want.
4.
Personalized Perks: Mobile platforms can track your preferences and purchase
history, allowing businesses to tailor their marketing efforts and offer you
special promotions that align with your tastes.
5.
Boosting Efficiency: Mobile ordering streamlines operations by minimizing the
need for manual order-taking and payment processing. This frees up staff to
focus on other tasks, improving overall efficiency.
6.
Flexibility on the
Go: Mobile ordering platforms are readily
accessible from any device, making it easy to place orders from anywhere, at
any time, whether you're at home, at work, or on the go.
7.
Cashless
Convenience: Both kiosks and mobile ordering offer
the ease of cashless transactions. However, mobile ordering takes it a step
further, allowing you to pay securely from anywhere, without needing to be
physically present at the kiosk.
8.
The Post-Pandemic
Shift: The COVID-19 pandemic has
significantly accelerated the preference for contactless ordering methods.
Mobile ordering provides a safe and convenient alternative to traditional
in-person interactions.
Consider this, while self-serve kiosks offer a degree of
convenience, mobile and online ordering platforms provide a superior customer
experience thanks to their enhanced flexibility, accuracy, personalized
features, and overall efficiency. So, the next time you're looking to place an
order, ditch the kiosk and embrace the many benefits of mobile ordering.
O’ yes there is more as fast-casual and fast-food restaurants
are increasingly replacing human cashiers with self-service kiosks. While this
may seem like a modern convenience, a recent Temple
University study reveals a downside: kiosk users experience ordering
anxiety, especially when a line forms behind them. This anxiety leads customers
to order less food, skip trying new menu items, and potentially miss out on the
full restaurant experience.
Here's why takeout and delivery might be a better option in
such situations:
·
Reduced Pressure: No rushing or feeling responsible for the line. You can
browse the menu at your own pace, consider new items, and make a well-informed
decision without the pressure of people waiting behind you.
·
More Adventurous
Choices: Takeout menus are readily available
online, allowing you to explore the entire menu from the comfort of your home
and try something new without the anxiety of holding up the line.
·
Greater Order
Accuracy: When ordering takeout or delivery,
you have more time to double-check your selections, reducing the chances of
mistakes that might occur when rushing at a kiosk.
While self-service kiosks offer convenience, they come with
hidden anxieties that can negatively impact the customer experience. So next
time you're faced with a long line at a kiosk, consider takeout or delivery for
a more relaxed and potentially more adventurous dining experience.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice
Solutions®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
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