Grocerant Niche Meal Components Multicultural Flavors Drive Adoption

 

At the intersection of what’s for dinner, a time starved consumer, is an industry undercurrent of authentic meals and meal components with flavors from countries around the world that most Americans have been exposed to at a local restaurant, like, and want more of but don’t have any inclination on how to cook according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Thus, consumers are migrating too grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food from every sector of retail foodservice today according to Johnson increasingly at grocery stores via the ‘service-deli’.  

Recently, Acosta, released its second “The Why? Behind The Buy: Multicultural Shopper Insights” report, detailing grocery shopping trends and behaviors of multicultural consumers.

So, with $3.9 trillion in buying power, according to a 2019 University of Georgia report, Hispanic, Black and Asian shoppers in the U.S. are making an impact on the grocery industry. According to Acosta’s research, online grocery shopping among all shopper groups grew last year, with Hispanic (29%), Black (33%) and Asian (40%) shoppers expecting to spend even more online in the future – indicating the influential role consumer behaviors play in the retail market. All looking for time saving solutions according to Johnson.

“Multicultural households continue to be a driving force of purchasing power and will account for half of the U.S. population in less than 25 years,” said Acosta Executive Vice President of Business Intelligence Colin Stewart. Even as important is the exposure all Americans have had to this authentic comfort foods from around the world.

Acosta’s research provides in-depth insight into multicultural consumers’ evolving grocery shopping habits and preferences including:

Traditional channels like grocery stores and mass merchandisers still dominate the landscape, but online grocery shopping gained momentum in 2020 across all shopper segments.

·         54% of Hispanic consumers shop for groceries online, and these shoppers spend 42% of their monthly grocery dollars online.

·         41% of Black consumers shop for groceries online, and these shoppers spend 39% of their monthly grocery dollars online.

·         41% of white consumers shop for groceries online, and these shoppers spend 38% of their monthly grocery dollars online.

·         40% of Asian consumers shop for groceries online, and these shoppers spend 39% of their monthly grocery dollars online.

Note: While all online shopper segments spent about 40% of their grocery dollars online, multicultural shoppers are most likely to increase their spending in the future.

·         40% of Asian shoppers expect to spend even more money online grocery shopping in the future.

·         33% of Black shoppers expect to spend even more money online grocery shopping in the future.

·         29% of Hispanic shoppers expect to spend even more money online grocery shopping in the future.

·         25% of white shoppers expect to spend even more money online grocery shopping in the future.

When asked about their levels of enjoyment while shopping for groceries, multicultural households were far more likely to enjoy the experience than white shoppers. So, here is our question.  How are you helping them save time not cooking from scratch?  Are you offering comfort food with flavor from around the world?

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

Dinner America’s Melting Pot Forces Change for All Food Retailers

Most of you have hear this quote from Guy Fieri “Cooking is all about people. Food is maybe the only universal thing that really has the power to bring everyone together. No matter what culture, everywhere around the world, people get together to eat.”

Today the U.S. multicultural population is projected to grow by 98 million people in the coming decades, multicultural shoppers will continue to have significant influence in determining what’s for dinner; according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Recent research titled Multicultural The Why? The Behind The Buy™ provides insight into the preferences of U.S. Hispanic, African American and Asian American shoppers that will continue to drive change.  Here is some of what they found:

·         More multicultural shoppers enjoy grocery shopping. Seventy-two percent of African American shoppers, 65 percent of U.S. Hispanic shoppers and 61 percent of Asian American shoppers reported this versus 56 percent of White/Caucasian (Non-Hispanic) shoppers.

·         Shopping with other people is more common among multicultural groups. Seventy-two percent of Asian American shoppers, 67 percent of U.S. Hispanic shoppers and 63 percent of African American shoppers reported shopping with others during their routine, regular grocery trips versus 55 percent of White/Caucasian (Non-Hispanic) shoppers.

·         Multicultural shoppers purchase groceries across more channels than total U.S. shoppers. Twenty-three percent of U.S. Hispanic shoppers reported shopping in a Hispanic/Ethnic grocery store in the past six months versus three percent of total U.S. shoppers.

Multicultural Shoppers Are Engaged with Brands

·         Forty-nine percent of U.S. Hispanic shoppers and 46 percent of Asian American shoppers agreed that they buy grocery brands that are authentic to their ethnic heritage.

·         Sixty-five percent of African American shoppers and 59 percent of U.S. Hispanic shoppers agreed that they are passionate about their favorite grocery brands.

·         Compared to total U.S. shoppers, more multicultural shoppers agreed that they buy brands that are socially responsible.

Convenient Meal Solutions Are Important

·         More multicultural shoppers brought grocery prepared foods home in the past thirty days. Seventy-six percent of U.S. Hispanic shoppers reported doing this in the past month versus 59 percent of White/Caucasian (Non-Hispanic) shoppers.

·         Seventy-six percent of Asian American shoppers reported ordering from a restaurant for pick-up/carry-out in the past 30 days versus 53 percent of White/Caucasian (Non-Hispanic) shoppers.

Multicultural Shoppers Comfortable with Grocery Digital

·         Forty-four percent of U.S. Hispanic shoppers reported reading a digital grocery flyer versus 35 percent of total U.S. shoppers.

·         Thirty-eight percent of African American shoppers reported using a search engine to find recipes online versus 28 percent of total U.S. shoppers.

·         Thirty-seven percent of Asian American shoppers reported using a shopping list on their mobile device versus 26 percent of total U.S. shoppers.

If you are looking for a new partnership to drive sales consider Acosta? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.