A McDonald’s McGold Card Could be Yours

 

Happy Holiday’s from McDonald’s.  The global fresh fast-food retailers is offering its legendary ‘Gold Card’ this holiday season.  That’s right McDonald’s is rewarding customers this holiday season with some of its very best ‘deals’ of the year according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

New, old, and interested consumers are invited to celebrate the season with McDonald’s at McDonald’s according to Johnson, “it is a brand invitation which few will want to miss out on.”

So, McDonald’s is introducing: the season (SZN), ‘SZN of Sharing’, a first-of-its kind holiday celebration happening exclusively on the McDonald’s App. From December 5-25, McDonald’s is bringing you (and your crew) daily deals on your favorite menu items, cozy-yet-cool merch drops, and even the chance to win the iconic McGold Card (iykyk). 

You might want to begin dreaming of a McGold Card Holiday

That’s right, just what would you do if you had a McGold Card aka free McDonald’s for life? Treat your work bestie to a morning McCafé coffee pick-me-up? Surprise your neighbors with mid-week McNuggets? Delight unsuspecting folks behind you in the Drive Thru with free dinner?

This holiday season, there’s only one way to find out. Starting December 5, every purchase using the McDonald's App gets you one step closer to scoring a card not just for you, but also three of your besties, too.

Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, stated, "Our fans have been fascinated by the lore of the McGold Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift – a chance to win a card and then share access to it with three of their family or friends,” … “Just by using the McDonald’s App, everyone can experience the joy that comes with sharing McDonald’s this holiday season.”

Yes, there is more, you can Deck the Halls with McDonald’s Merch

For customers who want to spread holiday cheer all year round, a $1 minimum purchase in the app gives you access to two exclusive merch drops on December 7 and 14. The best part? The merch is perfect for you to enjoy with your squad – from hanging matching stockings to twinning in matching PJs.

Then the December 7 merch drop will include Chicken McNuggets stockings, McDonald’s Dream Order PJs, a McDonald’s AM Wrapper Hoodie and PM Wrapper Hoodie in Egg McMuffin or Cheeseburger prints, and a puzzle featuring your favorite McDonald’s dipping sauces.

Yet even more, on December 14, in partnership with Diamond Supply Co., the McDonald’s merch drop will feature Hamburglar graphic tees, a hoodie and a beanie.

Grocerant Niche Mix & Match Bundling with Festive Food Deals

Holiday time is family times so of course, it’s not the holiday season without sharing your favorite food with your crew. You could buy a Big Mac or Crispy Chicken Sandwich, and get one for free, score free 6-piece Chicken McNuggets with a $1 minimum purchase, or even grab a $0.50 Double Cheeseburger.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Walmart’s Achilles Heel Grocerant niche Fresh Food Prepared Food

Time and time again the team at Tacoma, WA based Foodservice Solutions® while conducting Grocerant ScoreCards see examples of great Ready-2-Eat and Heat-N-Eat fresh prepared food and time and time again we report most of them here are this blog as regular readers know.

However when it comes to asking What’s for Dinner, regular readers also know that tour own Grocerant Guru® has never said you will find it at Walmart.  The reasons are clear. Walmart tries to make fresh prepared food a CPG product with a shelf-life closer to a can of Campbell’s Soup than too fresh prepared food. 

If Walmart’s new meal kit program rollout is anything like what it did with rotisserie chicken competitors need not worry that’s according to our Grocerant Guru®.  With ten different meals now available in 250 stores, and the program will expand to 2,000 locations by year's end, the program looks more like a category manager’s ideation rather than a customer focused fresh food program according to the team at Foodservice Solutions®.

According to Nielsen only 9% of Americans have tried Meal Kits during the past six months. So, Walmart as is introducing four $15 meal-kit options in stores and we believe that will drive trial.  However that trial will not be the solution to either customer relevance or incremental customer food sales or frequency.

Fresh prepared food with the longest shelf-life is not the solution, answer, or even the proper question when it comes to fresh prepared food.  Making fresh prepared food a CPG product is a step backwards and today’s consumers are moving forward. 

If success leave clues and it does Walmart’s progress with fresh food will have to continue.  There is no doubt that Walmart has a great team now working on fresh meal solutions for consumers and that they will drive incremental top line sales and bottom line profits as they move forward evolving with today’s consumer.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.