Family meals take work, planning, and
time. Giant Food is moving dinner time to a simpler time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Giant's new Cook-in-Bag products include 14 meat and seafood
entrees that come pre-seasoned or pre-marinated in an oven-ready bag will save
time in meal planning, meal prep, and cooking time.
Parents today are more time starved even
if they work from home according to Johnson.
Between home schooling, work from home, computer screen sharing, and
COVID-19 the last thing parents want to spend time on is planning, preparing,
or cooking dinner.
Giant
Food based in Landover, MD in a PR stated “the
Cook-in-Bag products include 14 meat and seafood entrees that come pre-seasoned
or pre-marinated in an oven-ready bag, for faster and more convenient preparation
and clean-up. The new items — with poultry, pork and seafood options — are now
available at all of the chain’s 164 supermarkets.”
Consider this the Cook-in-Bag poultry and
pork varieties, which can be prepared in the package or in an oven or crockpot,
include garlic and herb whole chicken roaster, garlic and herb chicken breasts,
Asian teriyaki chicken breasts, “sweet kickin’” BBQ chicken breasts, chimichurri
chicken thighs, carnitas chicken thighs, triple mustard and honey roast,
Jamaican jerk roast, red wine and herb loin filet, and Greek seasoned loin
filet.
This is important in the era of COVID-19 customers
looking to purchase their groceries online and enjoy the convenience of Giant
Pickup or Giant Delivers, the Cook-in-Bag product line will be available on
GiantFood.com and the Giant Food mobile app. You can do this all from the
comfort of you home office.
Tonya Herring, senior vice president and
chief merchandising officer at Giant Food stated, “Our Cook-in-Bag products
offer flavorful and simple meal solutions, particularly at a time when many are
experiencing cooking fatigue at home,” … “These dishes allow families to
explore new recipes that can be paired with any favorite side dishes with
minimal preparation, which helps to save them time so they can get back to what
matters most.”
Giant Food noted that the Cook-in-Bag
products mark the latest extension of its private-brand roster. This will allow
Giant Food to elevate meal time and Giant Food as a top-of-mind solution for
family meals according to Johnson.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
