Let the Grocerant Holiday Meal Feasting Begin we start with GetGo Café + Market

 

Grocerant niche Ready-2-Eat and Heat-N-Heat are top of mind with consumers every November and December as consumers continue looking for a fresh fast alternative too cooking from scratch yet without going without their favorite’s flavors according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Regular readers of this blog know that the consumer is evolving in way that save them both time and energy. So, let’s start of at looking at some fresh facts from the team at Foodservice Solutions®:

1.       Recent Grocerant ScoreCards found 82.3% of consumers don’t know what’s for dinner at Noon, and 61.1 don’t know what’ s for dinner at 4PM %.

2.       83.1% all dinners have at least 1 grocerant niche Ready-2-Eat and Heat-N-Eat meal component and 68.4% have two meal components.

3.       When asked if they wanted to cook dinner from scratch or assemble dinner from fresh meal components 90.4 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 82.7% chose meal components.

4.       Seventy-three percent of retail prepared food purchases are taken to go

5.       Prepared food purchases are frequently a planned purchase among 59% of shoppers, while 41% of shoppers said they buy prepared foods on impulse. Dinner has the highest amount of prepared food buys with 79% of respondents making purchases for that meal, while lunch comes in at 77% and breakfast at 62%.

6.       55% of consumers would like to try autonomous EV delivery

 

No need wait for Thanksgiving you can now get some of you favorite flavors any way you like at GetGo Café + Market.  GetGo is famous for stuffing Thanksgiving dinner into a sub.  Well, this year they have added two more non-traditional ways to enjoy that most traditional of meals.

Joining the Pilgrim Sub this fall are the Pilgrim Go Bowl and the Pilgrim Go Ritto, a stuffed burrito, for more great ways to enjoy a Thanksgiving feast with a GetGo twist.

Jon Cox, GetGo VP and Chief Merchant, stated, “For many of our customers, the annual arrival of the Pilgrim Sub is as much a part of fall as football tailgates and hayrides,” … “The addition of the Pilgrim Go Bowl and Pilgrim Go Ritto give our customers the opportunity to enjoy the Pilgrim’s unique flavor combination in new, fun and convenient ways.”

So, like it did with the Pilgrim Sub, GetGo has included only the best of Thanksgiving dinner in the Pilgrim Go Bowl and Pilgrim Go Ritto (juicy oven-roasted turkey, rich gravy, melted Wisconsin white cheddar cheese, tangy cranberry sauce and secret recipe stuffing bread or loaded with savory stuffing). No green bean casserole or candied yams.

You had better hurry as the Pilgrim Sub, Pilgrim Go Bowl and Pilgrim Go Ritto are available now at most GetGo locations through November 27.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

DoorDash Edifies Points of Distribution with DashPass

Consumers demand for grocerant niche food continues to increase and one of the first detected platforms to address that demand was restaurant delivery services sector as readers of this blog known as RDS’s and a key player signing the first 7 national restaurant chains too online delivery contracts was Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® back in the day for cyberslice, cybermeals, and food.com. 

When DoorDash launched DashPass, a subscription service that will give users unlimited delivery for $9.99 a month the value proposition for food delivery was forever changed according to Johnson. Simultaneously they launched a service called DoorDash Pickup that will let customers order from its app and pick up the food at the restaurant for free.

The goal for DoorDash was simple expand the company’s users base, while increasing customer frequency with its most loyal customers and customers certain restaurants. Once again as regular readers of this blog know the foodservice sector is dynamic not static and companies must evolve or simply fade away.

DoorDash Chief Operating Officer Christopher Payne stated that the services “introduce even more convenience and cost savings for customers,” … “We’re excited to see how these new offerings captivate our customers and drive incremental sales for our restaurant partners.”

DoorDash has expanded its last-mile delivery logistics service to more than 1,000 locations across the U.S. and Canada this year.  Now with DashPass DoorDash is not simply a delivery service, they have evolved into a meal aggregation. The food delivery business model has evolved has your business model?

This model is nothing new as many of today’s chain restaurant C-level executive know as Johnson was out pushing this model back in the day as well but back in the day resisting the temptation to evolve was more important than evolving.  Ah how times have changed.   Are you looking for today’s ideations or tomorrows?  In either case if you’re looking for success you like so many others have should call the Grocerant Guru®.

Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

The Grocerant

Top of the day to you! By way of introduction I am Steven Johnson Grocerant Guru at Tacoma, Washington based Foodservice Solutions. This blog focus is on my specialty: GROCERANTS.

 A grocerant is a result of the blurring of the line between restaurants and grocery stores aimed at the time-starved consumer with ready-2-eat  or heat-N-eat fresh prepared food components that can be bundled into a meal.

Grocerant food refers to any retail food item that is ready-2-eat or heat-N-eat  / reheat sold in a Grocery store, Convenience store or Restaurant To-go via Drive-thru or Take Away format.  Traditionally these items can be found in grocery stores  in the deli / lifestyle section,  C-stores in the prepared food area and prepackaged, ready to eat items and in restaurants under the To-go, takeout or Drive-thru  or delivery  section of the menu or on the website.

However around the world we are now seeing sections in department’s stores and kiosk in malls in Europe and Asia and airports around the world.   The items can range from entrees to side items and deserts.  Some examples of items range from fried chicken, mash potatoes, cream spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various casseroles (hot-dish) to salads, side salads pie, cake and any single proportioned deserts.  They can be picked up at the specific unit, or delivered. 

Having followed this area for 12 years, I am now mad as hell at the quality, presentation and packaging options now being exhibited. I waked into a grocery store the other day they had macaroni and cheese with a harden crust that was so undesirable I did not want to by a can of peas it the store! This has to change! My goal is to assist the industry in elevating the quality, presentation and packaging of ready to eat and ready to heat foods.

Visit: www.FoodserviceSolutions.us ,Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

Foodservice Solutions® specializes in outsourced business development leverage out Outside Eyes for inside Profits. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.