Edifying Freshness Hawaiian Bros Expands Marketing Messaging

 

What is the best way to say fresh?  Well, I’m not sure but I do know that Hawaiian Bros partnership with Dole Soft Serve is a great way to edify your brand messaging to say fresh.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® driving new electricity into your brand requires authentic messaging that reinforces your core brand messaging.

There is little that this well timed, limited time offer, at Hawaiian Bros will do just that according to Johnson. According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Now here it is; Hawaiian Bros will be serving green Dole Soft Serve in all locations from March 17 through March 19 in celebration of ST. Patrick’s Day, and exclusively March 10 through March 12 at the Chicago Hawaiian Bros on Wacker Dr. during the famous dyeing of the Chicago River. 

Scott Ford, CEO of Hawaiian Bros. stated, “Our St. Patrick’s Day Dole Soft Serve is a holiday take on our very popular Dole Soft Serve - a creamy, island-inspired treat with fresh pineapple flavor. We are featuring this dessert in “lucky green” for the holiday!”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

Hawaiian Bros is More than a Capital Success

 

The food industry is not as difficult as some make it out to be.  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food sold when hot food is hot, cold food is cold, and full of flavor continues to drive growth in every sector of food retail today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When you combine food, filled with flavor, priced right, that is portable where meal components can be mixed and matched you are near a 90% success rate according to Johnson. Restaurant chain Hawaiian Bros is garnering customers attention and proving popular within the consumer focused grocerant niche with average unit volumes nearing $ 4 Million. 

Have you heard that, Hawaiian Bros, the island-inspired restaurant concept, is now raising cash to expedite its growth?  They have a “Testing the Waters” campaign (the “TTW Campaign”) for its Regulation Crowdfunding offering (the “Offering”) on OpenDeal Portal LLC dba Republic (“Republic”), a private investment platform that provides access to highly vetted investment opportunities across a range of industries to both accredited and non-accredited investors.

Get this, the TTW Campaign, launched in September, has become the largest Regulation Crowdfunding “Testing the Waters” campaign in the platform’s 5-year history, with $2 million in reservations, the maximum amount that can be raised in this Offering. Now everyone can see just how successful Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is according to Johnson.

So, Hawaiian Bros expects the Offering to go live in the last half of October. Hawaiian Bros intends to conduct subsequent raises following the completion of this Offering. Investors may still join the waitlist for a chance to invest if room in this Offering becomes available, or in subsequent offerings.

Scott Ford, President of Hawaiian Bros, comments, “We decided to launch a Reg CF offering to allow passionate fans of our brand to participate in the robust growth we have planned for Hawaiian Bros. We are honored to have seen such an incredible response so far, and look forward to what this crowdfunding opportunity will bring to our ‘ohana.” 

Just look at how successful this company is. The TTW initiative is part of the company’s plan to raise capital to fuel continued growth. The company’s average restaurant volumes of over $4 million rank amongst the highest in the QSR/Fast Casual space, based on a ranking of the top 50 limited-service restaurant brands by QSR Magazine. Trailing 12 months revenue through July 11, 2021 exceeded $33 million with 13 traditional locations and 4 ghost kitchens at the end of the period. By year-end 2021, Hawaiian Bros expects to have between 25 and 30 locations in six states (NY, IL, TX, KS, MO, OK). 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter