Friday, March 10, 2023

Edifying Freshness Hawaiian Bros Expands Marketing Messaging


What is the best way to say fresh?  Well, I’m not sure but I do know that Hawaiian Bros partnership with Dole Soft Serve is a great way to edify your brand messaging to say fresh.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® driving new electricity into your brand requires authentic messaging that reinforces your core brand messaging.

There is little that this well timed, limited time offer, at Hawaiian Bros will do just that according to Johnson. According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Now here it is; Hawaiian Bros will be serving green Dole Soft Serve in all locations from March 17 through March 19 in celebration of ST. Patrick’s Day, and exclusively March 10 through March 12 at the Chicago Hawaiian Bros on Wacker Dr. during the famous dyeing of the Chicago River. 

Scott Ford, CEO of Hawaiian Bros. stated, “Our St. Patrick’s Day Dole Soft Serve is a holiday take on our very popular Dole Soft Serve - a creamy, island-inspired treat with fresh pineapple flavor. We are featuring this dessert in “lucky green” for the holiday!”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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