What is the best way to say fresh? Well, I’m not sure but I do know that
Hawaiian Bros partnership with Dole Soft Serve is a great way to edify your
brand messaging to say fresh. According
to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® driving new
electricity into your brand requires authentic messaging that reinforces your
core brand messaging.
There is little that this well timed, limited
time offer, at Hawaiian Bros
will do just that according to Johnson. According to Johnson, “Brand relevance is
in part driven with innovation in new food products in combination with new
avenues of distribution all of which are the platform for the new
electricity.”
Johnson stated “that in my
minds-eye the new electricity must be very efficient for the supply and
includes such things as fresh foods, developing brands, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All
retailers to survive the next generation of retail must embrace the artificial
intelligence revolution while simultaneously embracing fresh food that
is portable, fresh, with differentiation that is familiar not different.
Now here it is; Hawaiian Bros will be serving green Dole Soft Serve in all locations from March 17 through March 19 in celebration of
ST. Patrick’s Day, and exclusively March 10 through March 12 at
the Chicago Hawaiian Bros on Wacker Dr. during the famous dyeing of
the Chicago River.
Scott Ford, CEO of Hawaiian Bros. stated, “Our St. Patrick’s Day Dole Soft Serve is a holiday take on our very popular Dole Soft Serve - a creamy,
island-inspired treat with fresh pineapple flavor. We are featuring this
dessert in “lucky green” for the holiday!”
Looking for
success clues of your own? Foodservice Solutions® specializes in outsourced food marketing
and business development ideations. We can help you identify, quantify and
qualify additional food retail segment opportunities, technology, or a new menu
product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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