Dynamic Domino’s Dial’s Up Innovation

Once again success does leave clues.  At the intersection of fresh flavorful food, food technology, and food marketing one company continues to standout according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

That company is Domino’s.  The clear reason is that Domino’s domestic same-store sales up in Q2 6.9% once again leading the all large chains and many others in same store sales, innovation, and customer relevance according to Johnson.

Johnson continued saying that today’s consumers are on the run; and apparently running to Domino’s Tech Hotspots”. Domino’s Pizza Inc. grew domestic same-store sales 6.9 percent in the second quarter, helped by technological innovations like delivery hotspots, according to Ritch Allison, Domino’s CEO..

Allison continued “For the second quarter ended June 17, Domino’s net income rose 17.7 percent to $77.4 million, or $1.78 a share, from $65.7 million, or $1.32 a share, in the prior-year period. Revenues were up 24 percent to $779.4 million from $628.6 million in the same quarter last year.”

 Allison continued “our second quarter was highlighted by yet another innovation in food delivery with the launch of Domino’s HotSpots, of which there are now more than 200,000 across the United States

As regular reader of this blog know we reported in April, the company introduced the HotSpots, which feature non-traditional delivery locations including parks, beaches, local landmarks and other gathering spots. In the United States, Domino’s generates more than 60 percent of its sales via digital channels, and at the time said this was a win for Domino’s and a win for consumers. Well once again we were right.

Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Domino’s Success Branded Invitations

Success does leave clues and Domino’s ability to extend the brand via an consumer focused interactive participatory invitation is a success clue everyone should make note of according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When Domino’s reached out to customers inviting them to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. food marketers around the country took notice. 

While more than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses.  New-nontraditional points of fresh food distribution the ilk of dog parks, beaches, and sports fields. That was a nod to Millennials seeking food discovery.  With this new invitation Domino’s will add even more local delivery spots based on customers’ feedback at dominos.com/suggestahotspot.

Dennis Maloney, Domino’s chief digital officer stated “We heard from customers about places in their communities that would make perfect Domino’s Hotspot locations,”.. “We’re excited to now have a system for customers to share those locations with us, making our easy-to-use Domino’s Hotspots even more relevant to our local neighborhoods.”

Here is how it works customers visit dominos.com/suggestahotspot, they can identify a new location on the delivery map for their nearest store and then mark it as a potential Domino’s Hotspot for the local franchisee to review. Once approved, customers will receive an email letting them know the location is ready to accept deliveries and the Domino’s Hotspot will appear on the map for customers to select.

So just what is your New Electricity?  How are you engaging consumers? Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us