Success does leave clues and Domino’s ability to extend the brand via an consumer focused interactive participatory invitation is a success clue everyone should make note of according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When Domino’s reached out to customers inviting them to submit their own recommendations for Domino’s Hotspot delivery locations across the U.S. food marketers around the country took notice.
While more than 150,000 Domino’s Hotspots were launched in April, giving customers the option to receive deliveries at locations without traditional addresses. New-nontraditional points of fresh food distribution the ilk of dog parks, beaches, and sports fields. That was a nod to Millennials seeking food discovery. With this new invitation Domino’s will add even more local delivery spots based on customers’ feedback at dominos.com/suggestahotspot.
Dennis Maloney, Domino’s chief digital officer stated “We heard from customers about places in their communities that would make perfect Domino’s Hotspot locations,”.. “We’re excited to now have a system for customers to share those locations with us, making our easy-to-use Domino’s Hotspots even more relevant to our local neighborhoods.”
Here is how it works customers visit dominos.com/suggestahotspot, they can identify a new location on the delivery map for their nearest store and then mark it as a potential Domino’s Hotspot for the local franchisee to review. Once approved, customers will receive an email letting them know the location is ready to accept deliveries and the Domino’s Hotspot will appear on the map for customers to select.
So just what is your New Electricity? How are you engaging consumers? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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