Juice It Up! New Partnership New Electricity for Angles Baseball

 

Baseball is back with a 162-game season and an opportunity for restaurant brands to step up to the plate and stand out.  One success clue than no one can deny is that the right partnership will drive top-line sales, bottom-line profits, and brand awareness according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

Good partnerships will drive positive brand awareness edifying a brand with new electricity according to Johnson.  That said, Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, announced the addition of a new heavy hitter to its lineup. Headquartered in Newport Beach, California, just a few miles from Angel Stadium, and with over 80 franchise locations in Southern California, Juice It Up! is proud to step to the plate as a Proud Partner of Angels Baseball, marking the brand’s first professional sports partnership. Juice It Up!’s new baseball sponsorship includes a variety of activations, including in-stadium concessions, fan promotions and community events. 

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Susan Taylor, President and CEO of Juice It Up, stated, “With deep roots in Southern California and the surrounding communities where so many of our dedicated Juice It Up! franchisees serve our guests, we are thrilled to take the field with a team that’s been synonymous with Southern California for more than 60 years,” ... “This new partnership is a natural step for Juice It Up!, especially since our brand personality and motto to ‘Live Life Juiced’ overlays perfectly with the passion and excitement fans bring to their love for the Angels.”

Here is more of what they had to say; “Central to its partnership with Angels Baseball, and brand new to Angel Stadium and its legion of fans, Juice It Up! will operate a concession stand in the third base courtyard, which will feature the brand’s superfruit bowls, including its Açaí Berry Bowl and Dragon Fruit Bowl topped with tasty granola, strawberries, and blueberries. Fans can enjoy their flavorful and functional treat conventionally in a bowl or in a souvenir helmet to commemorate their time at the ballpark. 

Juice It Up! also will activate its Angels Baseball sponsorship with a fun and innovative in-game promotion guaranteed to have fans keeping close tabs on the Angels bullpen and its win column. All season long, every time an Angels pitcher records an official “Save” at the Big A, Juice It Up! will celebrate with guests by offering a small Classic Smoothie for free! To claim their free smoothie, fans must be Juice It Up! Rewards members and visit the brand’s more than 80 locations in Orange, Los Angeles, Riverside or San Bernardino counties participating locations the day after the Save.

“As an Orange County native, I have been a fan of the Angels for decades, and I am very grateful for this opportunity to partner with the team,” says Chris Britt Co-Chairman and Co-Owner of Juice It Up! “Going to Angel Stadium to cheer on the Halos is something I’ve done since I was a kid, so my excitement is off the charts to be able to offer our famous Açaí and Dragon Fruit Bowls to a community of Angels fans that I have been a part of for so long. I know everyone will just love them!”

Complementing its fan activation when an official Save is recorded, along with the in-stadium availability of the brand’s delicious superfruit bowls, Juice It Up!’s multifaceted agreement with the Angels includes a variety of highly visible in-stadium signage and sponsorships of community events such as the annual Angels 5K Run in July. 

“Angels Baseball and Juice It Up! is the perfect double play combination” says Ed St. Geme, also a Co-Chairman and Co-Owner of Juice It Up! “As we continue to build on several years of accelerating growth in California and beyond, pairing the tradition of the Halos at the Big A with our brand’s popular Açaí and Dragon Fruit bowls, along with the many fan and community activations, should be a real winner for Angels Baseball, Juice It Up! and our amazing franchise partners.”

Since 1995, Juice It Up! has delivered products that help support guests in their wellness journeys with menu choices that are quick, convenient and healthier than other options. Following a record-setting three-year period from 2019 to 2022 in sales and other franchise metrics, the brand is continuing to cement its status as a leading franchise offering in the smoothie and juice sector and reinforcing its widespread reputation for menu and product innovation, including a wealth of options like its popular classic smoothies, Açaí and other superfruit bowls, functional delicious raw juices and fiber-rich plant-based smoothies. Robust sales, AUV growth, experienced leadership and world-class franchise support have become Juice It Up! hallmarks, complementing the brand’s reputation as an innovator of both popular and lesser-known superfruits and functional food science. 

Angels Chairman, Dennis Kuhl, stated, “We are so pleased to welcome Juice It Up! as a proud partner of the Angels,” says. “We welcome the opportunity to team up with local brands to expand the stadium’s offerings and give fans even more options when visiting the park, all while cheering on our beloved team.” 

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Do you Want to Build

Share of Stomach?

Juice It Up Gets ‘Better for You’

Partnerships matter in fact the ‘Next Big Thing’ for 2018 is going to be partnerships that drive top line sales and bottom line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA Based Foodservice Solutions®.  Regular readers of this blog know that Johnson has highlighted the undercurrents of strong branded partnerships for several years.  However partnerships will be the undercurrent of growth for many foodservice companies in 2018.  

Here is one example Juice It Up a leading raw juice bar with hand-crafted smoothie franchises, announced recently that they will be entering convenience stores.  The first location will feature an innovative mobile app drive-thru and self-serve kiosk ordering systems. Currently in development and scheduled to open in early 2018, the new location will be inside a Fresh Fill Convenience Store in Los Banos, Calif.

Juice It Up’s unique mobile app drive-thru concept complements Juice It Up’s growing portfolio of non-traditional units, which includes college campuses, malls, airports and gyms throughout the country. So just how does your brand plan to expand?  Where is your customer of tomorrow?

Along with placing an order for Juice It Up! via Fresh Fill’s mobile app, users may add any items offered at Fresh Fill, including traditional goods and prepared foods commonly found at convenience stores, for quick and easy pick up at the drive-thru window.

Juice It Up!’s full menu of fresh-squeezed raw juices, hand-crafted smoothies and satisfying bowls may also be ordered using a self-serve kiosk located inside the store, which is then delivered straight to the guest by a Fresh Fill employee. In addition to convenient shopping, the Los Banos Fresh Fill will feature a gas station, car wash and electric car charging stations.

Brian Rocha, Juice It Up! franchisee and Fresh Fill Convenience Stores, Inc. Operating Partner  stated “We wanted to build a concept that would serve as a one-stop shop for busy consumers, adding a unique mobile ordering system enabling purchases without ever having to leave their car,”... “It was important to us to be able to provide our guests with healthy snack and meal options not typically offered by traditional convenience stores, and Juice It Up’s simple menu and operations model was the perfect fit for our vision.”

Do you understand the undercurrents of customer migration?  Are your customers looking for ‘better for you” fresh prepared food? How will you edify your brand in 2018?  Do you want to create, innovate, explore new proprietary branded products or do you want to drive top line sales and bottom line profits with strategic partners?  Do you need some outside-eyes?

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us