Wednesday, December 6, 2017

Juice It Up Gets ‘Better for You’

Partnerships matter in fact the ‘Next Big Thing’ for 2018 is going to be partnerships that drive top line sales and bottom line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA Based Foodservice Solutions®.  Regular readers of this blog know that Johnson has highlighted the undercurrents of strong branded partnerships for several years.  However partnerships will be the undercurrent of growth for many foodservice companies in 2018.  
Here is one example Juice It Up a leading raw juice bar with hand-crafted smoothie franchises, announced recently that they will be entering convenience stores.  The first location will feature an innovative mobile app drive-thru and self-serve kiosk ordering systems. Currently in development and scheduled to open in early 2018, the new location will be inside a Fresh Fill Convenience Store in Los Banos, Calif.

Juice It Up’s unique mobile app drive-thru concept complements Juice It Up’s growing portfolio of non-traditional units, which includes college campuses, malls, airports and gyms throughout the country. So just how does your brand plan to expand?  Where is your customer of tomorrow?

Along with placing an order for Juice It Up! via Fresh Fill’s mobile app, users may add any items offered at Fresh Fill, including traditional goods and prepared foods commonly found at convenience stores, for quick and easy pick up at the drive-thru window.
Juice It Up!’s full menu of fresh-squeezed raw juices, hand-crafted smoothies and satisfying bowls may also be ordered using a self-serve kiosk located inside the store, which is then delivered straight to the guest by a Fresh Fill employee. In addition to convenient shopping, the Los Banos Fresh Fill will feature a gas station, car wash and electric car charging stations.
Brian Rocha, Juice It Up! franchisee and Fresh Fill Convenience Stores, Inc. Operating Partner  stated “We wanted to build a concept that would serve as a one-stop shop for busy consumers, adding a unique mobile ordering system enabling purchases without ever having to leave their car,”... “It was important to us to be able to provide our guests with healthy snack and meal options not typically offered by traditional convenience stores, and Juice It Up’s simple menu and operations model was the perfect fit for our vision.”
Do you understand the undercurrents of customer migration?  Are your customers looking for ‘better for you” fresh prepared food? How will you edify your brand in 2018?  Do you want to create, innovate, explore new proprietary branded products or do you want to drive top line sales and bottom line profits with strategic partners?  Do you need some outside-eyes?

Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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