Domino’s Winning NCAA March Madness First Weekend with 50 Percent Off

 

Rekindling our favorite college memories, it seems every Spring the NCAA March Madness brings the country together elevating college basketball to the top-of-mind sport creating almost more social media buzz than a door blowing out/off an airplane. Ok that’s a bit much but there is quite a bit of truth to it.   According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Domino’s understand that there are a few reasons why pizza makes the perfect NCAA Basketball tournament watching food:

1.       Shareable: Pizza is a classic party food, ideal for feeding a group of friends during a watch party. It comes in various sizes, so you can easily cater to the number of people. Plus, with multiple slices, everyone can get their preferred toppings.

2.       Convenient: Ordering pizza delivery is quick and hassle-free. No need to leave the game or spend time prepping ingredients. Perfect for those intense buzzer-beaters and close finishes.

3.       Finger Food: No utensils required! Pizza is easy to grab and munch on between plays, allowing you to keep your eyes glued to the screen without missing a beat.

4.       Variety: With countless topping combinations, there's a pizza to please everyone. From classic pepperoni to veggie lovers and meat-lovers, everyone can find their favorite slice.

5.       Crowd-Pleaser: Pizza is a universally loved food. It's a safe bet that most people will enjoy it, reducing the risk of picky eaters spoiling the fun.

6.       Game-Time Compatible: You can easily eat pizza while cheering, celebrating, or commiserating over close calls.

So, with its convenience, shareability, and deliciousness, pizza reigns supreme as the perfect NCAA Basketball tournament watching food.

Now then, Domino’s is celebrating college basketball’s biggest month by offering customers 50 percent off all menu-priced pizzas ordered online today through March 24.

Christopher Thomas-Moore, Domino’s senior vice president – chief digital officer, stated, “Domino’s is making an assist to customers for a slam dunk of a deal,” ... “What’s better than enjoying delicious pizza while cheering on your favorite team? Enjoying delicious pizza when it’s half off!”

Yes, the 50 percent off deal is available on menu-priced pizzas ordered through Domino’s online ordering channels, which include www.dominos.com and Domino’s mobile app.

Fun Facts – Domino’s and Basketball

Domino’s sold more than 3 million pizzas during the men’s 2023 national semifinals and championship game nights combined – enough to give more than 45 pizzas to each person attending the final game in Arizona this year.

During the 2023 men’s and women’s college basketball tournaments, Domino’s produced enough dough to match the weight of more than 22 million basketballs.

It takes 69 Domino’s pizza boxes stacked from the floor of a basketball court to reach the hoop.

It takes more than 4,500 Domino’s pizza boxes to cover a 4,600-square-foot basketball court.

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

Tijuana Flats Enjoy March Madness with US

 

It’s that time a year that our colleagues, friends and family ask us to join their March Madness ‘pool’ and compete just for fun or for a little bet on the side. With the freshness of each new spring March Madness is the one time spots fans, non-sports fans simply come together to play ball according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Success does leave clues and family, friends, and colleagues combine to make March Madness the perfect event to drive top line sales and bottom-line profits according to Johnson.  Restaurants are designed to bring consumer together and Tijuana Flats is doing just that. No matter what team you support Tijuana Flats is going to help you enjoy the game.

Tijuana Flats is helping its guests tip off Selection Sunday and the opening weekend of March Madness with two mouth-watering deals. Guests can choose from taco, burrito or wings take-home meal kits and receive a free gallon drink and dessert with their order on March 13 and 14. In addition, all DIY Bar catering orders for 10 or more people on March 14 will receive a free gallon drink and dessert.

To receive their free gallon drink and dessert, guests must use the code MMTH7521 at checkout. The offer includes the choice of a gallon of iced tea or lemonade, and one dessert, either the new churro bites or the Flathead favorite, cookie dough flautas. Taco, burrito and wings take-home meal kits feed 4–6 people and are available for curbside pickup, to-go, or delivery, and are not available for dine-in.

For larger parties, guests can order a DIY catering bar for 10 or more people, and receive free drinks and dessert. Drink options include iced tea or lemonade and dessert options include churro bites or cookie dough flautas. Guests must mention the promotion to receive the offer, which is not valid with any other offer or promotion and is not available through third party delivery services. Orders must be placed by calling (844)-4TFLATS (483-5287) by March 13, 2021.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

NCAA March Madness at Wendy’s Take Your Shot

With only days to go until the official start of March Madness, Wendy’s is inviting both young and old college basketball fans into their restaurants for a chance to win a trip to the big dance and more; and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this is one limited time offer (LTO) with a platform built for success.

If you have been following your favorite college team all year or are just prepping to fill-out your office ‘bracket’, Wendy’s knows that being a fan can be tough. Whether your team wins or loses, Wendy’s has your back all tournament long with great deals and prizes, including a chance to win a trip to the NCAA Men’s Final Four in 2020. Here is how the LTO works:

Now, through April 7, Wendy’s fans who purchase a large cold drink will have a chance to win instant free food.   Including, $5 Wendy’s mobile app credits for, more food, or a trip to Atlanta for the Final Four in 2020.

According to Wendy’s the “Take Your Shot” promotion runs through April 7, so you’ll want to get a couple of cold, large drinks as soon as possible to, you know, increase your odds. For Rules, free entry, possible earlier end date, prizes, odds, & full details, visit WendysTakeYourShot.com.

Kurt Kane, Wendy’s executive vice president, chief concept and marketing officer stated “As the Official Hamburger of the NCAA for the third consecutive year, we’re kicking it up a notch and offering fans more value than ever before,”  “We encourage all fans to get in on March Madness and 'Take Your Shot'. With plenty of prizes and promotions, Wendy’s is keeping fans fueled all tournament long.”

Kane continued “As the tournament progresses, Wendy’s will continue to announce new mobile offers, so even if your team is eliminated, Wendy’s will be right there to pick you back up. Download the Wendy’s mobile app today and you won’t miss one minute of the action.” Do your LTO’s have seasonal relevance?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Was Wendy’s Late to the Game

Success does leave clues integrating social media a food brand and sports always seems to payoff according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  It’s March and basketball is top of mind in the sport world in the US and this year Wendy’s is the Official Hamburger of the NCAA which is a good thing for both the NCAA and Wendy’s brand marketing efforts. .

March Madness awakens students to the possibility of success and one more game while rekindling the youth in the rest of us.  Wendy’s understands the difficult choices in filling out March Madness brackets and is instead taking a swipe at a competitor with ’The Bracket’.  According to Wendy’s, fans have two options—Fresh Beef vs. Frozen Beef. It’s that easy.

The bracket is an interactive experience that will live on Wendy’s social channels: Facebook, Instagram, and Twitter. Content within the experience encourages fans to pick Wendy’s “Team Fresh Beef” and they will be rewarded with perks throughout the tournament here is how it works:

One Download Away from Exclusive Offers

Throughout the tournament, when fans pick Wendy’s as their team and download the Wendy’s app, they will receive exclusive offers each week. These ongoing deals, like a free Dave’s Single with purchase,will keep fans satisfied.

A Fresh Look for a Fresh Team

Wendy’s has also partnered with popular designer of luxury sportswear, Don C., to launch its first-ever streetwear collaboration.

“I’m excited to collaborate with Wendy’s,” says Don C. “I’m from Chicago, where being fresh is way of life, so I’m excited to team up with an iconic brand that values staying fresh as much as I do."

Wendy’s fans will be able to win items from this exclusive collection through giveaways on social media, local stops at regional tournaments and during the Final Four weekend in San Antonio.

Road Trippin’ with Team Fresh

Wendy’s Food Truck will be serving up free Dave’s Singles, challenging fans to an interactive basketball game and offering members of Team Fresh a chance to win Don C-designed swag and exclusive offers by downloading the Wendy’s app. Fans can catch the action at the following locations:

·         Bridgestone Arena in Nashville, Tenn. (3/16-3/18)

·         Georgia World Congress Center in Atlanta, Ga. (3/22 & 3/24)

·         Final Four Fan Fest in Henry B. Gonzalez Convention Center and the March Madness Music Festival in San Antonio, TX (3/30-4/2)

The most successful food marketing tools in a food marketing tool kit today are tools that car consumer interactive and participatory.  ‘The Bracket’ is all of that and will prove add incremental value to Wendy’s brand marketing efforts according to Johnson.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

March Madness and Pizza Hut Pie Top IIs

Talk about doing all the right things Pizza Hut is doing just that according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In fact Pizza Hut has found the fuel to drive new electricity to drive top line sales and bottom line profits according to Johnson.

In the minds-eye of Johnson, there is one dominating element that will power success within retail and foodservice over the coming years and that is partnerships and as the Official Pizza of the NCAA March Madness and the Final Four Pizza Hut will drive branded relevance to new levels in 2018.

Johnson calls partnerships the new electricity that new electricity is partnerships specifically strategic partnerships.   The new electricity must be very efficient for the supply and includes such things as fresh food, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, clothing, shoes, plates, cups  digital hand held marketing of which Pizza Hut is doing with this partnership.

Retailers the ilk of Pizza Hut to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable in some form.  That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.

Pizza Hut did not stop with the March Madness they also partnered with famed sneaker designer, the Shoe Surgeon, on a second iteration of the first-and-only shoe ever created that orders pizza at the push of a button. Talk about the ability to create buzz, garner attention, all while creating customer brand relevance. 

This year not only do the Pie Top IIs order pizza, but this year’s version—comes in two colorways (red and wheat)—also pauses live TV. Yes, a button inside the tongue of the other shoe will pause the game so March Madness fans do not have to miss a minute of the action.

The technology highlights the Pizza Hut special offer for this year’s tournament—two topping medium pizzas for $5.99 each when you order two or more. Thus the fresh food component!

Zipporah Allen, Chief Marketing Officer, Pizza Hut  stated “This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure that tournament fans can feed their pizza craving without missing a moment of the action,” .. “It’s called March Madness for a reason. We don’t want anyone to miss a play while answering the door to get their pizza.”

In addition to the new color scheme and ordering/pause capabilities built into the tongue, the shoes have plenty of unique features, including:

·         Extreme marinara splash

·         Cheese grater mesh

·         Branded Pizza Hut lace tags

·         Extra “cheese pull” laces

·         Branded inner soles

·         Mixed material upper—patent, suede, nubuck and gum

Success does leave clue and an integrated branded platform can work for any company.  Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.