Meijer Targets Restaurants Dinner Out with Affordable Takeout Meals

 

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals continue to drive top-line sales and bottom-line profits in ever sector of retail foodservice according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In the heart of the U.S. Meijer operates 262 supercenters and grocery stores across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin and dinner is going to cost less, and take less time to prepared according to Johnson for many Americans.

Meijer’s new Crafted Market lines offer restaurant-style meals in 5 minutes or less at home, for customers seeking convenience.  Looking a customer ahead Meijer want to cater to customers in need of speed and convenience, Meijer on Wednesday debuted its new line of restaurant-style, single-serve Crafted Market Heat-N-Eat Meals.

Consumers will be able to find the new selection in the deli section of all Meijer stores, Crafted Market meals are quick options, ready to eat in under five minutes at home. That is faster than the service you get when you go out to eat.

Marlys Roberts, Meijer merchandising director of deli and bakery, stated, "We have a long history of centering convenience and quality in our deli experience for our customers, so expanding our ready-to-heat options just makes sense,".

Consumers like food for immediate consumption and customers seeking a meal solution when they don't feel like cooking can now find 12 varieties of meals in the deli grab-and-go section of their local Meijer. A spokesperson for Meijer stated, “Forty percent of its Crafted Market meals are expected to be consumed the same day they're purchased.”

So, the new ready-to-heat options come in two lines – Crafted Market by Meijer and Crafted Market Signature by Meijer. The Crafted Market line offers classic, family favorites like blackened chicken mac & cheese, teriyaki chicken, and meatloaf and mash, Meijer said. The signature line offers a more-elevated meal option, which is assembled in-store, such as chicken enchiladas, pesto-grilled chicken with lemon- thyme orzo, and chicken asada.

Salwan Yaqo, Meijer deli buyer, stated, "We know that sometimes doing your grocery shopping can work up an appetite, so we're pleased to be enhancing our heat-and-eat selection with this line full of fun flavors and classic favorites that customers can grab as they finish up their trip and enjoy soon after from the comfort of their homes,".

Called Crafted Market by Meijer, are single-serve meals are targeted at customers who seek a quick, post-shopping-trip dinner solution or want a convenient meal on-hand for later in the week when they don’t want to cook while saving both time and money for each meal. Restaurants how much does your meal cost and how long does it take to get served?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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Meijer Faster is Better With Shop & Scan

Integrating technology that is consumer empowering is a point of customer relevance that legacy grocery stores simply cannot overlook according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  At Meijer ‘Scan & Shop is the technology that will add incremental customer relevance creating a platform for new electricity to drive top line growth and bottom line profits.

Recently Meijer introduced ‘Shop & Scan, an app that streamlines the checkout process by allowing customers to scan bar codes on products and bag them as they shop, which decreases checkout time, a known pain point in the shopping process.’

Terry Ledbetter, chief information officer for Meijer stated “Shop & Scan will make the Meijer experience dramatically faster and more convenient for our customers,” … “This technology joins our curbside pickup and home delivery programs to provide yet another option for Meijer customers to personalize their shopping experience.”

The Shop & Scan technology works with Meijer's popular mPerks program via a free app that customers can download through the App store. Once customers have completed their shopping, they simply scan their phone at a self-checkout lane and pay, making the checkout experience quick and easy. This service will be available at all 235 Meijer stores by the end of the summer. Have you found your new electricity?

It is true that at Meijer you can use Scan & Shop to buy your meal kit making dinner just one more step simpler.  Success does leave clues clearly Meijer is making the most of them are you?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant