Wienerschnitzel Vs Portillo's Where is the Beef

 

At the intersection of yesterday and tomorrow hot dog sales are making noise, garnering new consumers, and driving change in fresh food landscape. That said, Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® asks. Is there a beef between Wienerschnitzel and Portillo’s or should there be:  

1.       Menu Variety and Pricing:

o    Portillo's offers a wider variety of menu items, including Italian beef sandwiches, hot dogs, burgers, salads, and desserts. This diverse menu can attract a broader customer base and lead to higher average sales per unit. Additionally, Portillo's generally has higher price points for many of its items compared to Wienerschnitzel.

o    Wienerschnitzel, on the other hand, primarily focuses on hot dogs, chili dogs, and related items, which are generally lower in price. This narrower menu and lower pricing can limit the total revenue per unit.

2.       Brand Perception and Customer Experience:

o    Portillo's is known for its high-quality ingredients, extensive menu, and unique restaurant ambiance, which can enhance the dining experience and justify higher prices. This can lead to higher customer satisfaction and repeat visits, boosting sales.

o    Wienerschnitzel has a more casual fast-food perception, which may not attract the same level of customer loyalty or willingness to spend as much per visit.

3.       Location and Foot Traffic:

o    Portillo's locations are often in high-traffic areas with significant foot traffic, which can drive more sales. Their restaurants also tend to be larger, offering seating and a dine-in experience that can increase the average ticket size.

o    Wienerschnitzel locations might be in less prime areas or designed primarily for quick service and takeout, which can limit the overall sales volume.

4.       Marketing and Brand Loyalty:

o    Portillo's has a strong brand presence and loyal customer base, particularly in the Chicago area where it originated. This loyalty translates into higher sales per unit.

o    Wienerschnitzel has a more niche appeal with a focus on hot dogs, which may not generate the same level of brand loyalty or widespread appeal.

5.       Operational Efficiency and Business Model:

o    Portillo's operates with a business model that supports higher sales through a combination of dine-in, drive-thru, and catering services. The ability to cater large events and offer a more extensive dine-in experience can significantly boost sales per unit.

o    Wienerschnitzel primarily relies on quick service, which might not facilitate the same level of sales per unit as a multi-faceted approach.

Understanding these factors can help explain the disparity in average sales per unit between the two restaurant chains. Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Portillo’s Grocerant Niche Holiday Meals

Every day 99.7% of all people eat!  Yes, every man, every woman, every child eats and most of us eat everyday food.  Most important we want everyday food with flavor and this holiday season Portillo’s is offering grocerant niche Ready-2-Eat and Heat-N-Eat full flavored food to everyone according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

This year Portillo’s is aiming to bring families together, both near and far, with affordable and convenient meal options for every type of holiday celebration. Whether gathering with your chosen family for the annual “Friendsgiving” (November 20, 2021) feast or around the dinner table for a long overdue in-person dinner with parents and siblings, Portillo’s has you covered this holiday season with complete meal solutions that bring Chicago-style Street food and flair to the table.

So here is how it works, whether you live near a Portillo’s or are a fan from afar, there’s a holiday meal solution available at Portillo’s for you. Those options include:

·         Holiday Take and Make: Get all the holiday flavor without any of the mess with various catering packages and à la carte items to meet every need. Simply pre-order online, pick up at your local Portillo’s restaurant and heat at home when you are ready to eat. Plus, with three unique packages – including Italian Beef, Italian Beef & Chopped Salad, and Italian Beef and Mostaccioli – holiday dinner has never been so easy and delicious!

·         Shop N Ship: Give or get the gift of Portillo’s this holiday season with nationwide delivery of Portillo’s craveable Chicago-style Hot Dogs, Italian Beef Sandwiches, Chocolate Cake and more. Perfect for gatherings of eight to 20 people, guests can choose from a variety of meal kits that include all of the ingredients to enjoy its most iconic menu offerings from the comfort of home. Start your order today HERE.

·         Portillo’s Merchandise: In addition, Portillo’s is making it easy to surprise and delight the Chicago-style Street food lover in your life with unique gifts that are sure to impress, including holiday ornaments, onesies and swaddles for the smallest of fans, cozy hats, socks and sweatshirts to fight off those winter chills, and festive goodies for your four-legged friend. Order now HERE.

·         Give the Gift of Portillo’s: Starting November 2, 2021, with the purchase of $50 in Portillo’s gift cards, you’ll also receive a $10 promo card, valid towards any purchase in restaurants or online December 26, 2021 through March 31, 2022.

It’s still time to remember your friends, family, and school mates for “Friendsgiving” day.  Remember everyone needs a friend during the holiday season.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869 

Portillo's Triple Drive-Thru Fresh Food Fast

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared and portable food fast has been key to driving customer trail, adoption, and brand migration according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Fast-casual chain Portillo’s is kicking things up a notch, with a new, one-of-a-kind location. The company introduced Portillo’s Pick Up. Unlike traditional restaurants, Portillo’s Pick Up will not have an indoor dining room. Instead, the 3,750-square-foot restaurant will feature three drive-thru lanes as well as a pick-up area for orders placed at portillos.com and through the Portillo’s app. The chain will also offer delivery and catering from the new Joliet restaurant.

Portillo’s CEO Michael Osanloo, stated, “This new restaurant is unlike anything Portillo’s has ever done…. “We’re bringing the inside out in Joliet. With this new model, guests will get the signature Portillo’s experience with our unrivaled Chicago-street food exclusively via our pickup and delivery channels. We know our guests enjoy the convenience of our drive-thru and delivery, so we’re excited to double down on those efforts.”

Fresh food fast is one of the hallmarks of the Grocerant niche and once open, Portillo’s Speed Team will race to serve guests its signature Chicago-style hot dogs, Italian beef sandwiches, char-broiled burgers, fresh salads and world-famous chocolate cake, all for takeaway. Outside, the restaurant will feature Portillo’s design and flair, complete with a raceway theme.

“Portillo’s is a popular regional eatery that I am proud to welcome to Joliet,” says Joliet Mayor Bob O’Dekirk. “This new restaurant concept combined with the popularity of Portillo’s is a promising addition to the North Ridge Plaza shopping center. This is another outstanding development for Joliet and its residents.”

To help launch the new restaurant, Portillo’s designed a limited-edition t-shirt for this location. Guests are invited to sign up for Portillo’s Birthday Club to receive one of these shirts on opening day, while supplies last. Fans who sign up also receive a slice of Portillo’s homemade chocolate cake on their birthday. 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter 

What’s Better than a Drive-Thru? Drive & Order

That’s right times they are a changing once again.  Fresh food fast changed the automobile industry back in the day as fast food restaurants began installing drive-thru’s and consumers love the drive-thru so much auto manufactures added cup holders.  Yes, back in the day you could buy a car and they did not come with even one cup holder. 

Currently, select BMW owners, allow drivers order by pushing a button, before being given driving directions to pick up their food.  That my friend’s make’s fresh food fast even faster according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

The select BMW owners can now order Nekter Juice Bar and Portillo’s from their cars with the push of a button, part of a test conducted by food ordering platform Olo. Now that’s putting some new electricity and customer relevance in automobiles, restaurants, and grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.

Eligible customers can order and pay by pushing a button, and are then given driving directions to pick up their food. Steve Schulze, co-founder and CEO of Nekter stated; "Since day one at Nekter Juice Bar, it's been our mission to make our menu of fresh and nutritious juices, Superfood smoothies and acai bowls easily accessible to everyone on their individual paths to wellness,"  "Collaborating with innovative and forward-thinking brands such as BMW and Olo will help us expand this accessibility while also supporting our speed-of-service initiatives for people on the go."

The test, is available on compatible BMW vehicles made after 2015, runs through the remainder of the year. Here is how it works; consumers can log on to the BMW Labs website to check their eligibility and preconfigure an order. The service allows drivers to order favorites and repeat orders.

How are you driving new electricity into you brand?  Is your ordering process getting faster? Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, BMW in car online ordering,  unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why? Do you need a new partnership?

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Hot Dog Portillo’s Deliver's Nationwide

Partnerships matter when it comes to meeting or beating customer demand according to Tacoma, WA based Foodservice Solutions®, Grocerant Guru® Steven Johnson. In 2018 you will see more and more restaurant brands drive incremental sales through qualitative partnerships edifying the brand with customers.           

Portillo’s, launched a delivery service that is now available at 94 percent of its locations nationwide in a partnership with DoorDash, the on-demand restaurant delivery platform. Through the partnership, drivers on the DoorDash platform will fulfill delivery orders placed through both Portillo’s and DoorDash’s respective websites and mobile apps. Customers can visit portillos.com to find the delivery location nearest to them.

Portillo’s CEO Keith Kinsey stated “From our unique ordering system, to our double drive-thru lanes staffed with outside employees, Portillo’s has consistently innovated our systems to provide our guests with convenient ways to enjoy our iconic menu items. It was important that we partner with a company that could support Portillo’s high-volume restaurants, especially through our lunch and dinner service. DoorDash gives us flexibility and reliability to give our customers the convenience they want and the quality they have come to expect from Portillo’s. We are thrilled to roll out this service at locations nationwide.”

Portillo’s partnership with DoorDash continues its long history of using innovative technology to make it quick and easy for customers to order their food. It was just last year that Portillo’s partnered with Olo to launch online ordering via website and mobile app. The Portillo’s app is available for download online via iTunes or Android. All orders incur a $5 delivery fee. Where are you customers are you reaching them?

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us