7-Eleven’s Grocerant Ready-2-Eat or Heat-N-Eat Menu is Fresh Food Fast

With over 68,235 store locations around the word, all sell fresh food fast, 7-Eleven continues to evolve its grocerant niche Ready-2-Eat and Heat-N-Eat fresh food offerings edifying its relationship with consumer relevant touchpoints according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In the battle for share of stomach no other retailer operates sell fresh food in more countries around the world than 7-Eleven.  If success does leave clues and it does 7-Eleven ability to evolve fresh branded food and beverage offering with relevance places them in an enviable leadership position.

Eating-In or Eating-Out 7-Eleven has fresh food for you.  Many grocerant niche Ready-2-Eat fresh prepared food items are now available in ‘kit’ form so they can be prepared at home and be as fresh and flavorful as if you bought them prepared in the store, including the ilk of pizza and wings.  

The ability for consumers to mix & match their favorite 7-Eleven menu options and prepare them at home creates a customized, personalized family meal elevates the 7-Eleven brand once again according to Johnson.

When it comes to handheld food for immediate consumption 7-Eleven is top of mind for consumers around the world. Now in the U.S. consumers and mix & match popular foods the ilk of pizzas, wings, taquitos, and chicken tenders that are typically hot and ready at store locations.

Now they are also available in to-go packages that will be ready to bake at home and they'll include heating instructions inside. Options available include cheese pizza, pepperoni pizza, chicken tenders, buffalo bone-in wings, boneless wings, and Monterrey Jack chicken taquitos.

Edifying customer relevance once again, 7-Eleven offers delivery in some areas through branded technology via the 7NOW app. With the promo code "FREE4U" at checkout, you can score free delivery and deals on items like the ready-to-bake pizzas through May 31.

For international corporate presentations, regional chain presentations, local educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

Grocerant Niche a Platform with Customer Relevance

Consumers are dynamic not static, all food retailers must be just as dynamic as consumers constantly evolving their business models to address the needs, wants, and undercurrents driving food retail discontinuity today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Companies that develop a platform that allows meal co-creation; in the car, at the office, or at home are winning the hearts and minds of today’s retail food consumer.  The grocerant niche comprised of the ready-2-eat and heat-N-eat fresh prepared food is driving the success of the retail foodservice today.

Each retail food sector has had innovators; Restaurants started with Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more!  The Grocery started with Wegmans, Harris Teeter, Whole Foods and now fast charging Safeway and the “lifestyle stores.  Convenience Stores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 & Eleven.  So, what is the commonality between all of them?  Johnson, says:    

1.         Visceral presentation, Freshness based on how it looks and is presented.

2.         Bundling, the ability to build your meal with components family members will eat.  

3.         Individualized portions, power to select quality and quantity of items viewed.  

4.         Convenience, unit /store location on the drive home from work.

5.         Time Saving, ability to evaluate price vs. time to cook from scratch.

Battle for Share of Stomach

Differentiation does not mean different it means familiar.  The grocerant niche continues to build top line revenue and bottom line profits the old fashion way! Giving the consumer something new yet familiar!

Join me here on my blog for insights, information, and inspiration. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson, the Grocerant Guru® at Foodservice Solutions® visit http://www.linkedin.com/in/grocerant/  on Facebook at Steven Johnson or www.FoodserviceSolutions.us