Consumers are dynamic not static, all food retailers must be just as dynamic as consumers constantly evolving their business models to address the needs, wants, and undercurrents driving food retail discontinuity today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Companies that develop a platform that allows meal co-creation; in the car, at the office, or at home are winning the hearts and minds of today’s retail food consumer. The grocerant niche comprised of the ready-2-eat and heat-N-eat fresh prepared food is driving the success of the retail foodservice today.
Each retail food sector has had innovators; Restaurants started with Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more! The Grocery started with Wegmans, Harris Teeter, Whole Foods and now fast charging Safeway and the “lifestyle stores. Convenience Stores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 & Eleven. So, what is the commonality between all of them? Johnson, says:
1. Visceral presentation, Freshness based on how it looks and is presented.
2. Bundling, the ability to build your meal with components family members will eat.
3. Individualized portions, power to select quality and quantity of items viewed.
4. Convenience, unit /store location on the drive home from work.
5. Time Saving, ability to evaluate price vs. time to cook from scratch.
Battle for Share of Stomach
Differentiation does not mean different it means familiar. The grocerant niche continues to build top line revenue and bottom line profits the old fashion way! Giving the consumer something new yet familiar!
Join me here on my blog for insights, information, and inspiration. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson, the Grocerant Guru® at Foodservice Solutions® visit http://www.linkedin.com/in/grocerant/ on Facebook at Steven Johnson or www.FoodserviceSolutions.us