1. Single family dinner occasions with meal components from McDonalds & Taco Time for children 14 years olds and dinner for adults from Whole foods prepared meal section. This is dinner, is it a family meal. We say yes since they all eat together.
2. During a recent visit to NYC after a meeting we went to a business associates home ordered food in. His wife, myself and him, we ordered from three separate companies (Italian Chinese, Greek) one was pickup next door. I was assured this was not unusual in their household.
3. Studies on Take & Bake pizza show it is the sole food item only 60% of the time. Generally complemented with prepared food from other outlets, who can we find out what and from where?
Statistical analyst can track each of the sales, but do we get a clear picture of the family meal. We are in search of examples, stories, or case studies on new “defined” household units and what they eat and when. Please submit your example to Stevejohnson77@msn.com
Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or www.foodservice.com/articles/show.cfm?contentid=4112&title=Restaurant Consumer Discontinuity