Friday, February 26, 2010

Visceral attractiveness in packaging can be “green”



Success does leave clues and the consumers are leaving clues at the cash register for those paying attention. The grocerant niche is booming. Ready-to-eat and ready-to-heat foods that are portable are a major contributor to that success.

Legacy restaurant chains at times are slow to keep up with the consumer Yum brands portfolio of companies and Wendy’s have yet to lead in green packaging and it may reflect in same store domestic year over year numbers. Quiznos on the other hand is playing into the consumer hand!

“Quiznos locations now feature several new types of packaging, including 100-percent compostable, wax-coated paper cups; pulp salad bowls made from renewable sugarcane; plastic lids made of 30-percent post-consumer-recycled PET bottles; napkins made from 100-percent recycled material and fibers (90 percent post-consumer); and catering lunch boxes made of 100-percent recycled paperboard (35 percent post-consumer). “

Burgerville USA continues to build top of mind consumer awareness with sustainable food programs and environmentally friendly recycled packaging throughout the operation.

Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. More about us: http://www.linkedin.com/in/grocerant or leave a comment or question below. If you would like to read the latest interview of Steve Johnson on Grocerants here is the link: an interview of Steven Johnson at: www.goodfoodsales.blogspot.com/2009/12/grocerants-steven-johnson-shares-his.html or

http://www.foodservice.com/articles/show.cfm?contentid=4112&title=Restaurant Consumer Discontinuity

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