Technomic reports that “The proportion of consumers who order takeout 'on the go' from their car or elsewhere on their cell phone is growing rapidly. Nearly three out of 10 consumers (29 percent) who ordered takeout did so from their cell phone, almost twice the rate of on-the-go ordering just two years ago (16 percent).”
The reason that Technomic report is so important is: it shows just how integrated food portability is in the consumers daily life. Foodservice and technology go hand in hand. Food that is portable can go where ever your customers go!
Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant.