Consumers are dynamic not static and 18 – 34 year olds today still love pizza, even more they are in love with hand held foods. The range of flavor profiles available to 18 – 24 year olds today is much different than it was 25 years ago.
Most legacy companies never would venture to change a core product. Recently when Coca Cola tried it the world watch as the PR debacle began. The new management team at Domino’s has the right bend of IQ & EQ and understands both strategy and tactics. Bold, brave are words to describe the leadership style combined with strength, focus with a talented new team.
Success leaves clues one of them is if your product is outdated, change it! Your customers are going somewhere if your food quality is lacking it must be fixed. With 85% new items on Domino’s menu within the last 18 months, sit back a watch them regain lost market share. Success does leave clues and good service combined with good food is another.
Foodservice Solutions of Tacoma, WA is the global leader in the Grocerant niche. More about us: http://www.linkedin.com/in/grocerant or leave a comment or question below. If you would like to read the latest interview of Steve Johnson on Grocerants here is the link: an interview of Steven Johnson at: www.goodfoodsales.blogspot.com/2009/12/grocerants-steven-johnson-shares-his.html