Consumers have never paid much attention to channel blurring. In industry speak that means buying a product from a sole source i.e. lumber from a lumber yard, phone from the phone company, burger only from McDonalds. Grocery stores sell pots, plants, and potpourri food and prepared food, Convenience stores sell Oil for your car, Olay, Olive Oil and of course both sell prepared food.
With little fanfare Bob Evans has now remodeled a restaurant and introduced the ability for them to sell grab and go grocery items including ready-to-eat and ready to heat within the restaurant Consumer will buy food and products where ever it is convenient for them this is a logical extension for those that sell branded products. Then can now bundle multiple meals for sale at one time. .
Noble Roman’s has announced that it has developed both a “take-n-bake pizza module” and a “grab-n-go system” both are designed to be vertical integrated into existing franchise programs. Here is a Restaurant company following the consumer, developing components to the franchisee system to allow growth for the franchisee, brand value for the consumer while building profits.
These additional programs are designed for Supermarkets, Convenience Stores, Grocery Stores and can and should be utilized at traditional restaurant locations. Building new points of distribution builds top line sale and bottom line profits all the while extending the brands reach and maintain a focus on core food
Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche. Join me here on my blog for insights, information and inspiration or for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson.