Fresh prepared, ready-to-eat and ready-to-heat is driving sales and profits in the restaurant, grocery and convenience store sectors. Most interesting is the strength of motivation and empowerment that customer are developing for this sector.
Sheetz a leading Northeast grocerant niche player has had lots of success with it’s “Made To Order—MTO” sandwich program. So much so that now their customers are producing video’s and posting them on YOU Tube.
This video called "My MTO," a rollicking tribute to the company's made-to-order sandwiches was posted on line and an article was written and then the video was reposted at CSNews.com
“More than three minutes long, the video is the work of a group of young men who took the time to write lyrics, shoot footage at a Sheetz store, and create a video that is not only funny, but its chorus -- "It's my MTO, oh, oh. It's my MTO, oh, oh" -- sticks in the mind.” I just love this stuff. If you build a solid grocerant niche program customers will sing your praises literally. I have posted the link here on this site or visit the Sheetz MTO video on YouTube. http://www.youtube.com/watch?v=orlFI7SbS8A
Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant.