Highly respected with a large national following Consumer Reports Magazine recently conducted a study on the types and quality of smoothies being sold in supermarkets /grocery stores. Then WABC reported on smoothie sales. What that they found was a number that was even staggering to me. WABC reported that more than 150 million dollars worth of smoothies are sold in supermarkets and the number is growing.
When you consider how many smoothies are sold in convenience store niche or even just 7 Eleven via the “BIG GULP” alone this fresh prepared beverage category is being mined well and will continue to grow. Walgreens has frozen beverages now in many of its test food units. I believe that the Walgreens beverage kiosk will remain as they expand with additional fresh food offerings.
Points of distribution for all fresh prepared food and beverages are expanding rapidly. These new points of distribution / competition place increased pressure on all retail foodservice operators. Innovation in new forms of industry research, new products both food and beverage and new metrics of success are being defined.
If your company is doing what they did 5 years ago, it might be time to revalidate your positioning. The retail foodservice landscape is changing fast and the consumer is driving the change. Foodservice Solutions in Tacoma can assist you with a grocerant assessment, grocerant tour or niche development plan. Outside eyes can build top line sales and bottom line profits.
Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson
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