Convenient cooking is contagious at COSTCO. There is no question that Costco is a successful company. It is not by chance. Success does leave clues and Costco’s ability to converge consumer’s attention with relevance is one of them.
At Costco’s around the country this past Saturday, sales sizzled. Costco with forethought had it’s suppliers of handheld food (perfect for game day) sample product. One analyst told me parking lots were full and basket size (a legacy metric) were up! While analyst look at legacy benchmarking, they none the less follow this blog and it musings on consumer driven trends. Food retails here is our formula for growth and Costco, keep up the good work.
Foodservice Solutions has developed a formula for customer successful sales building.
Here it is:
Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant