The old adage “birds of a feather flock together” continues to ring true within the restaurant sector. Boston Market, TGI Fridays, Panera Bread, Romano's Macaroni Grill, Chili’s all have success catering, take away or delivery options. This is all part of the grocerant sector within retail foodservice, the fastest growing sector of retail food. Steven Johnson grocerant guru at Foodservice Solutions® identified, qualified and perfected the 5P’s of food marketing while working on projects for Fortune 100 food companies and internet client’s cyberslice, cybermeals, EZ2get and Food.com.
Panera Bread is the latest company to implement a vertical integrated brand marketing program with a focus on all 5P’s. The 5 P’s of food marketing are: Product, Packaging, Placement, Portability and Price.
Utilizing consumer research, integrating internal loyalty data into a consumer focused vertical integrated catering program expands the depth and reach of meaning branding consumer focused touch points. Success does leave clues sales and profits are direct results from picking up the right clues. Panera Bread is picking up all the right clues.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
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