As long as multi- generational family’s gather for meals together, the demand for more divergent flavors will continue to permeate. Grocerant style food offerings allow for increased family integration, understanding and acceptance. Food retailers that incorporate flavors of the past and present can win.
Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places the grocerant niche in the middle of consumer attention. The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.
In industry speak, differentiated does not mean different to the consumer it means familiar. That is where the Grocerant niche falls, it is consumer inspired, component driven and flavor familiar.
Understanding, creating bundling distinctive differentiated food consumable’s as an entity with identity by day part in a mix and match meal component format. Will set the stage for continue sales building success. Outside eyes can bring new light and assist in your pace of concept growth, redevelopment and deployment of new products. Grocerant specialist can work with you to identify distinctive differentiated food consumables.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant