Expanding points of distribution in retail fresh food simply highlights the success and growth of the grocerant niche. CVS/Pharmacy utilizing it new enhanced retail model, which places greater emphasis on fresh food products including Ready-2-Eat and Heat-N-Eat fresh and prepared food. The new location is perfectly positioned for CVS to cultivate top line sales and new brand loyalist; it will be located on College Row at Franklin & Marshall College. CVS’s enhanced retail model filled with fresh grocery products will also feature” home-style meals and produce as well as expansive refrigerated and frozen food aisles”. CVS understand that consumer want the opportunity to mix and match meal components and at times non-food items. CVS small store format empower consumer choice while meeting the “time constraints” of consumers.
Ready-2-Eat and Heat-N-Eat food is becoming the mainstay of the grocerant niche and new avenues of distribution are opening and changing the way America shops for food. What is your company doing?
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
It will fail just like the Walgreen's program. Nobody is going to say, "I'm hungry...let's go to Walgreens/CVS!" The margins these chains are demanding and the food companies'profit targets mean something has to give and it is the quality/quantity of the actual product.
ReplyDelete