Differentiation individualization via customization are driving the ongoing success of both the Grocerant niche and Starbucks. Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; continue too play a key role on how food is being sold, packaged and delivered. When Ready-2-Eat and Heat-N-Eat fresh and prepared food is thrown into the mix, consumer frequency and customer loyalty both increase.
Starbucks “however you want it Frappuccino is in the process of rolling out globally. “With the worldwide introduction, customers at every participating store around the world will be able to personalize their Frappuccino drink to their lifestyle and taste preferences. Customers can choose the type of milk, intensity of coffee and any combination of syrups or toppings, according to the company.”
Success does leave clues and Starbucks continues to focus on the customer with personalization and customization. That is one of the main reasons they continue to be successful with the grocerant niche.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson