Foodservice consumer discontinuity is the focus on much attention from consultants to chain executives. . As an industry our concern is and should be share of stomach, first by company, second by niche-market share and third the restaurant industry overall.
The economy is not our largest problem it is competition for share of stomach; specifically by the ready-2-eat and heat-N-eat prepared meal section of the grocery stores and C-stores battling restaurants for share of stomach. I call that space the Grocerant section.
That battle has been under reported however noted first by Foodservice Solutions. 2005; was the first year that recorded a consumer increase in percent household spending for food in grocery stores and away from restaurants in 25 years. We here at Foodservice Solutions have been discussing this fact since 2005 and studying the grocerant niche since 1997.
Restaurants, Grocery stores and the Convenience store sectors are all competing for share of stomach and the consumers are attracted to the options presented by within the Grocerant niche. Is your company in need of a grocerant niche assessment, national or global grocerant c-level overview?
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson