Sunday, May 15, 2011

Steven Johnson, Grocerant Guru to speak at the NRA Show Sunday May 22, 2PM.

Foodservice Solutions® Steven Johnson to speak on a panel in May at the NRA Show on Channel Blurring, his topic is: The rise of the grocerant. The rise of grocerants, c-stores, food trucks and other outlets is giving consumers many new foodservice choices. Moderator Bill Cross, vp restaurant brand licensing, Broad Street Licensing Group, will be joined by Julie Washington, vp & general manager-consumer products, Jamba Juice and retailing expert Steven Johnson, president, Foodservice Solutions® will provide the information you need to win in this quickly changing world.

Steven Johnson has been a restaurant franchisee and concept developer, is globally recognized for his blog “The Grocerant.” An industry expert in alternative channels of food distribution, he is President of Foodservice Solutions® specializing in the “grocerant” niche in both fresh and prepared foods. The “grocerant” concept includes grocery stores offering Ready-2-Eat and Heat-N-Eat foods too convenience stores, restaurants and now even the drug store sector. The foundation of Johnson’s work in the channel are the 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price.

Johnson holds a Master of Science in Food Marketing with distinction from Saint Joseph’s University, a Bachelors of Arts degree from the University of San Francisco. He is a member of Beta Gamma Sigma, the International Business School Honor Society. Johnson has received numerous awards including 3 EMMEY, awarded by 3M for “Outside the box” thinking and team leadership.

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