The grocerant niche continues to drive top line growth and bottom line profits in every sector of retail foodservice. In June 2010 The Pantry launched a “Fresh Initiative” introducing fresh prepared “better for you” grocerant niche food products to select units. Following positive results they expanded from one market in Raleigh by adding additional stores in Charlotte.
President and Chief Executive officer Terry Marks stated during the Q2 conference call “We continue to be encouraged by the Fresh Initiative with the Charlotte and Raleigh markets leading the way” So much so that The Pantry is expanding the Fresh initiative from 100 units to 400 units by the end of this year. Birmingham, Alabama will be the next market.
When Ready-2-Eat and Heat-N-Eat fresh and prepared food is thrown into the mix, consumer frequency and customer loyalty both increase food retailer after food retailer are finding out. Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; continue too play a key role in developing successful consumer relevant retail food programs.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson